In this episode of the TUSK Practice Sales Podcast, Kevin Cumbus is joined by Jonathan Eskow, Founder of Eskow Law Group, Justin Marti, Founder of Marti Law Group, and Craig Woods, member of Dykema's Dental Service Organizations Group, to discuss the crucial role legal documents play in building, scaling, and selling medical aesthetic practices.

The conversation dives into the often-overlooked challenges of structuring partnerships, drafting accurate operating agreements, securing enforceable employment contracts, and navigating equity in transactions—critical steps that determine whether a practice is protected, scalable, and ultimately attractive to buyers. Kevin, Justin, Jon, and Craig share insights on what it takes to safeguard value, avoid costly pitfalls, and position a practice for long-term success.

In this episode of the TUSK Practice Sales Podcast, Kevin Cumbus is joined by Kipper Doughty, Founder of JobSnob and Jon Fidler, Founder of Fidler & Associates to tackle one of the biggest challenges in healthcare and medical aesthetics: hiring and retaining top talent.

They discuss why culture, leadership development, and strong management training often matter more than pay, how private equity is driving growth and demand for executives, and the rise of equity incentives for both injectors and executives. The conversation also highlights the importance of employment contracts and how missing agreements can jeopardize valuations.

Packed with practical insights, the episode gives practice owners strategies to protect value, build sustainable teams, and navigate a rapidly evolving industry.

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In this episode, we’re recapping insights from the Vegas Cosmetic Surgery conference and offering an exclusive preview of The Aesthetic Show, where industry experts Mike White of CLA, Christin Trujillo of Maven Financial Partners, and Josh Swearingen of TUSK Practice Sales will lead sessions throughout the conference.

Together, they break down the key financial and operational strategies every medical aesthetics business owner should know in today’s increasingly competitive market.

What You’ll Learn:

• Why new med spas entering the market are raising the bar and how to stay competitive
• How to interpret your KPIs and financials to make smarter decisions
• What it really takes to scale sustainably in today’s aesthetic landscape
• Why “beginning with the end in mind” is the foundation of long-term value

Whether you're building your practice or preparing for a future sale, this episode provides actionable insights from leaders who advise, finance, and represent top-performing aesthetic businesses across the country.

Attend the Aesthetic Builder Symposium at The Aesthetic Show to take a deeper dive into financial planning, growth readiness, and how to position your business for long-term success.

🔗 www.TuskPracticeSales.com | 📧 Info@TuskPracticeSales.com