• How live video shopping gives loyal and new brand customers a voice and a chance to interact with brand founders and ambassadors
• The power of turning influencers and experts into sales associates
• Closing the “FOMO” gap for consumers who don’t live in prime retail markets
• How live video shopping helps customers become experts, who then share their knowledge with others

Terrence Charles, Executive Director of Events and Brand Partnerships for Hearst magazines, fills us in on:

• How to leverage the power of a media brand to shine a light on key cultural initiatives
• The new technology platforms which are engaging readers in conversation and commerce and propelling legacy brands forward
• Active Employee Resource Groups that foster understanding and help make space for diversity in the workplace

Andrea Fornarola, Founder/CEO of Elements, discusses her journey as an entrepreneur in the boutique fitness and wellness space, which began with pop-up classes in retail, studio, and office settings. A self-proclaimed hustler with an A list of private clients, we talk about her ascension into physical studios, live-streaming, and on-demand programming, including:

• Incorporating fashion activewear, healthy food and beverage, and other brands into retail and pop-up sales events
• Taking Elements Fitness on the road to an upscale hotel, spa, and other venues
• Developing an in-studio video platform with Intelivideo to stream barre, dance and fitness classes to clients worldwide

Jeff Snyder, Founder/CEO of Inspira Marketing, discusses his agency practice with purpose, including how to:

• Use Ethnography to understand consumer mindsets better
• Grow an internal culture that attracts positivity and elevates productivity
• Support a mission-based business and work with the world’s greatest brands

DeeAnn Campbell of Harbor Retail talks about the need for all retail channels to be familiar to customers between platforms. She describes how:

• Websites need to work with the store flow and provide integration into pop-up design
• Using modular and flexible displays made out of new sustainable materials can be quickly reconfigured for experiential retail needs
• Success includes measuring the halo effect of brick & mortar retail on online sales and returned savings

Alex Cohen, a VP at Compass Real Estate, develops strategies for retail, commercial office, and mixed-use acquisition and lease transactions. For the past 20 years, he has specialized in launching international brands in the U.S. and has developed deep expertise in mixed-use real estate marketing.

On this episode of The Pop-Up Biz podcast with Alex Cohen:

• The intersection of global tourism and retail.
• We discuss the various types of deals that can help brands negotiate a lucrative pop-up agreement.
• Insights into the future of commercial real estate.

Katie Hunt is the Co-Founder and CRO of Showfields, “The Most Interesting Store in the World.” With stores in New York and Miami, Showfields offers emerging brands a hybrid in-person and digital platform to increase revenue, grow brand awareness, and gain valuable consumer insights. Katie started her career as the third employee at Warby Parker, and besides leading Showfields, she also co-founded the venture capital group The Fund.

On this episode of The Pop-Up Biz podcast with Katie Hunt:

• Katie shares Showfield’s mission to make opening a brick-and-mortar store as easy as launching a website
• She explains how partnerships with artists and influential brands often lead to exciting results and drive foot and web traffic.
• The power of maintaining relationships with a committed customer base.

In 2008, Indie Lee introduced her mission driven, clean skincare brand after being diagnosed with a life-threatening brain tumor that doctors felt could be environmentally derived and attributed to something as simple as what she was putting on her skin. This was her awakening. After surviving a successful surgery, she embarked upon a new journey, Indie Lee skincare – a clean beauty line dedicated to educating and empowering others to live their healthiest life.

On today’s episode of The Pop-Up Biz podcast:

• Indie and I discuss the inspiration behind her skincare line and how she integrated trunk shows and pop-up activations early on as she launched Indie Lee Skincare.
• How she is optimizing key digital platforms like Instagram + IGTV, offering Masterclasses, virtual shopping events and her Podcast, Coming Clean
• We discuss the future of social shopping and what’s next for Indie Lee Skincare

Download our conversation, discover and hear from one of the most creative and recognized clean beauty founders in the world.

Connect with Indie Lee on Instagram, Coming Clean Podcast, Facebook.

Learn more about PopUpSummer! on our website and follow us on Instagram. Connect with Susan Sandler on LinkedIn or email susan@popupsummer.com.

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