The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Podcast Por Chris Schaeffer Certified Google Ads Specialist arte de portada

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

De: Chris Schaeffer Certified Google Ads Specialist
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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com

© 2025 The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Economía Marketing Marketing y Ventas
Episodios
  • Huge Q&A: 5 Questions + SPECIAL BONUS! (Episode 484)

    Huge Q&A: 5 Questions + SPECIAL BONUS! (Episode 484)
    Oct 20 2025

    This week Chris Schaeffer answers questions about google ads from podcast subscribers. The questions cover important topics like how to improve Google shopping campaigns, how to keep track of your changes in google ads, and why Max AI is not as great as people think it is.

    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - http://www.chrisschaeffer.com

    Submit a Question - https://www.paidsearchpodcast.com
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    48 m
  • PPC Basics: How to Improve Quality Score (Episode 483)

    PPC Basics: How to Improve Quality Score (Episode 483)
    Oct 13 2025

    This week Chris Schaeffer discusses how to improve quality score in Google Ads search campaigns. Plus 9 things that do not improve quality score but many people still think makes a difference. Also Chris answers a question from a listener about display campaigns and demand gen campaigns. Let's talk about that!

    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - http://www.chrisschaeffer.com

    Submit a Question - https://www.paidsearchpodcast.com
    Más Menos
    35 m
  • PPC Basics: How To Manage a Search Campaign (Episode 482)

    PPC Basics: How To Manage a Search Campaign (Episode 482)
    Oct 6 2025

    Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in. And then managing for that goal! It is really that simple. Check out this week's episode to learn about some example goals you can set to help you manage your account.


    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - http://www.chrisschaeffer.com

    Submit a Question - https://www.paidsearchpodcast.com
    Más Menos
    30 m
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The title says it all. When you first hear it, it can come off as too much banter and not getting to the point. However, each episode does offer some unique insights from two people with a ton of practical experience and over hundreds of episodes the light hearted banter is what keeps it from being too dry. It's an excellent podcast for paid search users. The more expert you are the harder it is to find new information you've not already thought of, but IMO, this podcast will have something even for the most tenured professionals. That's evident simply because these two guys both have 15+ years in paid search and they don't always agree, but they usually agree on most of what's said and they explain why they hold different points of view when they do.

Practical, Insightful, Likable

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I am new to Google ads overall and have had a couple months of not so great performing ads. These 2 guys have helped fix my campaigns in the right direction by listening to their podcasts. I understand Manual CPC is the way to go however being new, I am currently still trying Automated Maximum Conversions however everyday am learning more and more. Tons of negative keywords (over 1.5k), over 200 phrase/exact match keyword and phrases has left me intimidated but these guys are teaching me through the Podcasts and giving me hope. Great Podcasts.

Enjoyable, Straight Forward, and Easy Listens

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