The Origin Story: How Two Founders Turned Their Startup Dreams into a Reality!

In this episode of the Cult Products podcast, host Alexandra Pointet interviews Phill Keaney-Bolland and Adam Yaya-Durrant about their journey in starting and growing their agency, Yaya. They discuss their initial meeting, the challenges they faced in the startup world, the pivotal moments that led them to launch their own business, and the lessons learned along the way. The conversation also touches on the impact of the pandemic on their growth and the importance of continuous learning in entrepreneurship.takeawaysStarting a business is one of the most mentally and physically challenging things you can do.Having a strong partnership is crucial for navigating the ups and downs of entrepreneurship.Emotional support networks are vital in high-pressure environments.The decision to start Yaya was driven by a desire for autonomy and a shared vision.Naming a business can be a challenging yet important process.Milestones in business often come from unexpected moments and decisions.The pandemic presented both challenges and opportunities for growth.Continuous learning is essential for long-term success in business.Building a team is a significant milestone that changes the dynamics of a business.Reflecting on past experiences helps in making informed decisions for the future.Chapters00:00 Introduction and Host Dynamics01:31 The Beginning of a Partnership04:17 Navigating Startup Life10:18 The Decision to Start Yaya16:07Naming the Business and Value Proposition28:10 Defining Value Propositions and Initial Offerings30:34Milestones in Establishing Yaya32:55 Learning Through Experience: Early Challenges and Growth35:59 Key Milestones38:09 Navigating the Pandemic: Challenges and Opportunities42:42 Reflections on Growth: Learning from Mistakes46:19 The Importance of Continuous Learning in Business52:41 Building a Strong Team: The Role of Partnership58:38 Wrap up and goodbyes01:02:23 end