The Only Metric that Matters [REVISITED]

You can track lots of metrics and they're likely to give you a good idea of how your business is doing. But when it comes down to metrics that really matter - metrics that will help you keep your online marketing flowing in - there is only one metric that matters: the number of people you add to your email list daily. As the list grows, the business grows and metrics like conversion rate and bounce rate don't really matter.

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