The New Creative Frontier: Navigating The Creator Economy

In this segment, we have another panel from our live event at this year’s Inc Founders House in Philadelphia. Editorial director Bonny Ghosh hosted a conversation about "The New Creative Frontier: Navigating the Creator Economy." She was joined by Matt Quinn, frontman and songwriter of the indie rock band Mt. Joy, and Dave Silver, co-founder and CEO of the marketing agency REC Philly. They explained how to sustain a fan base after a viral moment, how Rec Philly’s strategies enable companies, brands, and clients to connect with Gen Z and millennial audiences, and how Mt. Joy adjusted its content creation approach across all social platforms.