Ever feel like you're not getting anywhere because there are too many other people offering the same services or products as you? In this episode, Esther and Melanie talk about how the market isn't actually saturated, you just need to focus your efforts in a different section of it.

Does Meta / Facebook ads confuse and frustrate you? It does a lot of people! When we got the chance to bring Aggie Meroni on to the podcast, we leapt at it. She has held nothing back in this 30 minute episode. Grab your pen and paper as she gives a LOT of information away in the episode about techniques you can use to start and improve your use of it.

In this episode we hear about what and how a marketing strategy called "Easter eggs" is used for.

Have you considered this for your strategy? Listen as the ladies chat about this concept and make suggestions on how to use one.

Ever feel like you don't belong in the industry? Like everyone else thinks you don't know what you're talking about? It happens to most people and it's called "Imposter Syndrome". In this episode, Esther and Melanie discuss how it has affected them and how to overcome it.

Sustainability is talked about a lot these days, but how can it be included in your marketing? In this episode, Esther and Melanie talk to Izy Boyd, a champion of change, about greenwashing vs real sustainability and how to use your marketing to show the changes you've made in your business.

Wondering what events are worth attending between now and end of June 2026 where you'll be able to learn more about what's happening in the world of social media and marketing without leaving your house? In this episode, Esther and Melanie have compiled a list of events that have online access. They have attended most of these events personally so they know you'll get value from attending, even if it is virtually.

Let us know of any others you have attended and would recommend.

Ever wondered about how to create your own podcast for your business? In this episode, Esther and Melanie describe what they did, their top recommendations to get started and also a few things they would do differently if they were to do it all again. If you want a more detailed plan, head to our Etsy store and download the e-Book "How to Start a Podcast".

The Internet feels saturated with content these days, so how can you stand out from the crowd? That's what Dave Levin talks to Esther and Melanie about in this episode. He gives tips and advice so grab your notebook and pen to jot them all down.