• The Marketing Moment

  • By: Avi Hein
  • Podcast
The Marketing Moment By cover art

The Marketing Moment

By: Avi Hein
Listen for free

  • Summary

  • In this podcast, marketing leader Avi Hein will discuss marketing strategy, product marketing, digital marketing, demand gen, as well as cybersecurity marketing, as well as careers, management and other subjects of interest to marketing pros.
    Avi Hein
    Show more Show less
Episodes
  • Episode 2 - The need to become data driven

    Episode 2 - The need to become data driven
    Jul 1 2022

    In this episode, we discuss how you can't trust your gut and why marketers' hunches often don't make sense. We cover the need to listen to your customer and rely on all sorts of data - while recognizing its limits as well.
    Show more Show less
    10 mins
  • Episode 1: Cart before the horse: Strategy vs. Tactics

    Episode 1: Cart before the horse: Strategy vs. Tactics
    Jun 6 2022

    Marketers are mistaken.

    And much of the marketing discourse is simply wrong.

    When you listen to what I’m about to say, you may think it’s common sense, but think about how we are doing things.

    Many of us are doing marketing backwards.

    We are focused on tactics before building the strategy.
    Show more Show less
    12 mins
Marketing Economics
Show more Show less

What listeners say about The Marketing Moment

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available