The Marketing Companion Podcast Por Mark Schaefer arte de portada

The Marketing Companion

The Marketing Companion

De: Mark Schaefer
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The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”Businesses Grow Economía Exito Profesional Marketing Marketing y Ventas
Episodios
  • Attention Economy 2.0

    Attention Economy 2.0
    Jul 28 2025

    Gini Dietrich is a well-known thought leader, author, and entrepreneur in the corporate communications space. Her PESO marketing framework has become a standard framework for PR and marketing professionals. In this episode, Mark Schaefer's special guest host talks about how the model has evolved in an era where consumer attention "acts differently." She also discusses how she is aggressively integrating AI in her client relations practices.

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    27 m
  • Create an AI Bot to Build Your Business

    Create an AI Bot to Build Your Business
    Jul 14 2025
    Mark Schaefer and Dana Malstaff discuss practical applications to use ChatGPT to build your own private, personal AI advisors to reach clients, expand your reach, and fuel your personal growth. This is an easy and accessible way to create new capabilities for your business without any coding knowledge. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Dana Malstaff is a serial entrepreneur, author, and founder of the Boss Mom franchise of media properties and businesses.
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    33 m
  • AI marketing agents gain ground

    AI marketing agents gain ground
    Jun 30 2025
    In this wide-ranging talk with AI marketing strategist Mathew Sweezey, we cover a lot of ground, including AI's need for marketing speed, the human bottleneck, the reality of agents, a softer view of generative AI legal concerns, and reimagining the nature of creativity. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books, including "KNOWN," “Belonging to the Brand,” and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subscribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Mathew Sweezey is the Principal Consultant – AI Transformation for the Monks Agency. He has been a leading futurist and thought-leader on AI, Web3, and eCommerce. He is a best selling author, and avid adventurer.
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    34 m
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