The LinkedIn Posting Frequency Surprise: How Often Should You Really Post?

Episode Description:

In this episode of Raise Your Visibility Online, LinkedIn expert Louise Brogan dives into the latest research on LinkedIn posting frequency and content strategy. Discover how often you should post, what types of content drive the most engagement, and practical tips to boost your reach and visibility. Whether you’re a business owner or entrepreneur, you’ll walk away with actionable strategies to grow your audience and make LinkedIn work for you.

Shownotes:

• Welcome and introduction to Louise Brogan, LinkedIn expert and CEO
• Surprising new research from Buffer on LinkedIn posting frequency
• Key findings:
• Posting 2–5 times/week: +1,182 impressions per post
• Posting 6–10 times/week: +5,000 impressions per post
• Posting 11+ times/week: Up to 17,000 more impressions per post
• The compounding effect of frequent posting
• Practical tips for busy professionals:
• How to repost for different time zones
• Balancing quality and quantity
• Content ideas that work:

1. Industry news & analysis
2. Behind-the-scenes content
3. Step-by-step tutorials
4. Surprising stories
5. Simplifying complex topics
6. Showcasing your work
7. Actionable insights
8. Collaborations & joint webinars
9. Memorable frameworks (COPE: Create Once, Publish Everywhere)
10. Community spotlights
11. Micro-interviews

• Why carousels outperform other formats on LinkedIn
• Tips for creating effective carousel posts
• The importance of consistency and delivering value
• Resources mentioned:
• Buffer’s research
• Ramit Sethi’s “I Will Teach You To Be Rich”
• The COPE framework
• Connect with Louise:
• Join the conversation on LinkedIn
• Visit the blog for more tutorials
• Subscribe, share, and leave a review!