The Layers of Machine Learning in Digital Marketing with Amber Bandukwala

In this week's episode of the Hammer Time podcast, Mallory Ham, Director of Business Development at LSM, speaks with Amber Bandukwala, Sales Director at AdTheorent.

 

Machine learning affects just about every digital advertiser out there, yet it's something that very few know much about. Amber, who also happens to be the very first guest on this podcast, will be breaking down how you can choose the best programmatic vendor for your needs and the many ways machine learning is harnessed across different AI-based ad platforms. 

 

Amber’s entire career has been within the digital advertising landscape. She worked on the agency side for a while as a Media Planner & Buyer. About six years ago, she shifted gears over to the demand-side platform, and has been at AdTheorent ever since.

 

Today, Amber discusses:

• What programmatic advertising is and how it’s affected by machine learning
• Distinguishing factors between different machine learning platforms
• Why a customized algorithm is ideal for long-term campaign growth
• Incremental and decremental learnings as it relates to algorithms
• How the death of the cookie is going to impact machine learning and programmatic as a whole

 

Connect with Amber Bandukwala: https://www.linkedin.com/in/amber-bandukwala-01732652

 

Learn more about AdTheorent at https://www.adtheorent.com/

 

This episode is brought to you by LSM.

 

Are you responsible for marketing in your organization? If so, you know the importance of getting the most out of your budget in order to prove the true value of your efforts through actual return-on-investment. Hammer Time is here to help you accomplish your marketing goals. In each episode, you’ll get answers to the most common questions I’m asked by business owners and marketing executives. Topics include how to build an effective marketing budget, common misconceptions with SEO, and automation tools to help drive your business forward. Subscribe on iTunes, Spotify or YouTube, and learn more about LSM at www.lsm.works.