Being a great lawyer isn't enough. If you want consistent growth, predictable revenue, and freedom from the daily grind, you need to shift from lawyer to CEO.

Sam Mollaei and Steve Fretzin expose the biggest mistakes law firm owners make and reveal how to attract high-quality clients without burnout. Discover the power of peer advisory groups, strategic partnerships, and automation that lets you build a firm that works for you—not the other way around.

FREE Training for Law Firm Owners

On Wednesday, August 20th at 7 PM ET / 4 PM PT, join attorney and My Legal Academy founder Sam Mollaei, Esq. for a live training where he reveals the exact Facebook Ads system his six law firms use to sign 1,300+ clients every month.

In this exclusive session, you’ll learn:

• Which practice areas see the best ROI from Facebook Ads
• Why Facebook Ads can outperform Google Ads for client acquisition
• How our AI-Powered Campaign Builder can launch winning ads in minutes

Seats are limited — reserve yours here:

https://link.mylegalacademy.com/facebook-ads-for-lawyers-webinar-3

Key Takeaways from Sam and Steve:

1. The Biggest Growth Mistake: Ignoring the Business of Law

Law firm owners often focus solely on practicing law, neglecting essential business skills like marketing, systems, and financial strategy, which stunts growth.

2. Consistently Attracting High-Quality Clients Without Burnout

Lawyers who implement structured referral systems, client retention strategies, and strategic partnerships can create a steady flow of ideal clients with minimal effort.

3. From Lawyer to CEO: The Mindset Shift That Changes Everything

To grow successfully, lawyers must transition from being service providers to business owners by prioritizing planning, processes, and performance improvement.

4. How Peer Advisory Groups Accelerate Business Development

Joining structured peer groups provides accountability, proven strategies, and fresh perspectives that help lawyers scale faster and avoid costly mistakes.

5. Automation & Technology: The Hidden Superpower of Scalable Firms

By leveraging automation, AI, and digital systems for scheduling and client management, law firms can eliminate inefficiencies and scale without unnecessary overhead.

"In our show, we always focus on the future and early adoption, kind of leaning into all those early adoption strategies to take advantage of it, being aggressive on it as much as possible until the market catches up." — Sam Mollaei

"There's a table standing right in front of the lawyer, piled with money up to the ceiling, yet they're walking around it pretty much all day. And it's mainly because, again, they don't have a system, a process, or something they can feel comfortable executing." — Steve Fretzin

Get in touch with Steve Fretzin:

Website:

Most lawyers are trapped in feast-or-famine mode, manually chasing leads and burning out. What if your firm could attract qualified prospects, convert them automatically, and scale without the constant hustle?

Sam Mollaei and Neil Tyra unveil the Rapid Law Firm Growth Formula—a proven 6-step system combining high-converting ads, virtual intake specialists, and ROI tracking. Learn how to create ads that attract your ideal clients, qualify leads automatically, and let virtual intake sign clients while you focus on practicing law.



Key Takeaways from Sam and Neil:

1. Create Ads To Attract Leads

Run targeted ads that address audience pain points, like "Injured in an accident?" with strong CTAs such as "Click ‘Learn More’ to see if you qualify," and leverage platform optimization for better performance.



2. Qualify Leads

Use tools like Facebook Lead Forms or landing pages to ask essential questions that filter out unqualified leads, and automate the process with tools like ChatGPT to streamline qualification.

3. Integrate Leads Into a CRM

Automate lead management by connecting CRM tools like Zapier to ensure seamless data flow and set up automated follow-ups through text and email.

4. Have Dedicated Virtual Intakers To Sign Up Clients For You

Hire virtual intake specialists to focus on qualifying and signing up clients quickly, offering a cost-effective solution, and ensuring timely follow-ups to maximize conversions.

5. Scale Marketing Budget to Match ROI

Track CPA and CLV to assess profitability and scale spending on campaigns with at least a 200% ROI, using live dashboards to reallocate funds effectively.

6. Rinse and Repeat

Refine ads, automations, and processes regularly to improve performance and scale into new markets once the system is running smoothly.

"We've seen ourselves becoming closer to more and more of the virtual intake. It's like we're what we focus on. Much easier, much faster, more room to scale, easier to train." — Sam Mollaei

"Having the data to make that decision is key, and your live dashboard is the penultimate development of those numbers, to the point where you have this graphic and visual tool that lets you answer these questions in real time. It makes the decision point easier." — Neil Tyra

🚀 Want to SCALE your law firm? Go here: https://bit.ly/3z7R5qM

⭐️Get our proven 2025 Law Firm Growth Plan that has generated millions in revenue for law firms just like yours.

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Most lawyers focus on getting more leads while 97% are losing money at the most critical step: intake conversion. If you're not responding in under 1 minute, following up 12+ times in the first week, or using AI-powered personalization, you're already behind.

Sam Mollaei and Neil Tyra reveal the Ultimate Intake Conversion Checklist—the exact strategies top firms use to double client sign-ups in 30-60 days. From weekend coverage strategies to ChatGPT-powered personalization, this episode stops leads from slipping through the cracks.

Key Takeaways from Sam and Neil:

1. Weekend and Off-Hours Coverage

Ensure virtual intakers call leads between 5-9 PM and on weekends, using this "blue ocean" strategy to maximize availability and significantly boost sign-ups.

2. Respond to Leads Within 1 Minute

Call leads immediately—waiting even five minutes lowers conversion rates—while automating instant text messages to acknowledge inquiries and maintain engagement.

3. Consistent and Persistent Follow-Up Strategy

Call leads at least 12 times in the first week, with three daily calls for the first three days, reinforced by automated texts, emails, and personalized video messages.

4. Dedicated Intake Team Focused on Lead Conversion

Use trained intake specialists—not general virtual receptionists—to handle lead qualification, consultations, and follow-ups, ensuring higher conversions and better client experiences.

5. Leverage Technology for Automation and Tracking

Use a CRM with automated workflows for lead distribution, reminders, and follow-ups, while tracking "speed to lead" metrics to prevent delays and optimize intake performance.

6. Qualify and Personalize Lead Interactions With ChatGPT

Feed lead data into AI tools like ChatGPT via Zapier to generate hyper-personalized initial texts that reference case details, building trust, improving response rates, and increasing conversions.

"A lot of people underestimate the work it takes to make intake successful…. It's a lot of work, and it's ongoing—it doesn't end." — Sam Mollaei

"Whenever we do that near-immediate response, almost the first words out of the prospective client’s mouth are—’Oh my God...thanks for calling me back so quickly.’ It’s just—they’re not used to that type of customer response—and that sets you apart from people who don’t." — Neil Tyra

🚀 Want to SCALE your law firm? Go here: https://bit.ly/3z7R5qM

⭐️Download the complete Intake Conversion Checklist to audit your current process and implement these game-changing strategies immediately.

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