In this episode of The Last 10%, host Dallas Burnett interviews Tom Freiling, chairman and CEO of the Fryling Agency, a three-time founder and longtime publishing entrepreneur whose company published Burnett’s book Lift. Freiling shares how he launched his first company around 1999–2000 after spotting the opportunity in print-on-demand technology, then built and later sold it to a public company while staying on to run it. Drawing on decades of collaborating with high-profile clients (including NBA players, U.S. Senators, and Grammy-winning artists), he explains common storytelling mistakes in writing and communication. Freiling argues that books remain the strongest tool for credibility, influence, longevity, and legacy, and Burnett shares examples of his own book’s ripple effects. If you are looking for some great advice from a seasoned entrepreneur, you don't want to miss this episode!

For more information on Freiling Agency, click here.

In this episode of The Last 10%, host Dallas Burnett interviews Dr. Kevin Power, a Vitalistic chiropractor and former professor at Sherman College of Chiropractic. Recently retired after 21 years of teaching, Dr. Power shares insights from his extensive career. He recounts his journey from Australia to the US, emphasizing the importance of intentionality in patient care and teaching. Dr. Power also discusses his unique chiropractic methods, the concept of epigenetics, and practical lifestyle advice for maintaining optimal health. Additionally, he reflects on the profound impact of training the next generation of chiropractors. Tune in for a conversation on leadership, health, and wellness, offering valuable lessons for anyone aiming to excel in their field.

In this episode of The Last 10%, host Dallas Burnett interviews Jeff Henderson, a former Chick-fil-A marketing executive turned pastor and leadership strategist. Jeff shares his unique journey from corporate success to founding thriving churches and the "FOR" organization, aimed at helping organizations grow with purpose. The conversation delves into Jeff's innovative marketing strategies, including the iconic Chick-fil-A cow campaign, and his transition from business to ministry. He emphasizes the importance of aligning one’s strengths with their purpose, fostering learning organizations, and being faithful in small things. Jeff also recounts the impact of inspirational figures like Truett Cathy and John Maxwell on his career and personal philosophy. This episode is packed with valuable insights for leaders, coaches, and business owners looking to unlock the last 10% of their potential.

Find out more about Jeff and FOR: https://jeffhenderson.com/

Follow Jeff on Instagram at: @jefferyhenderson

In this episode of The Last 10%, host Dallas Burnett converses with Patrick Leddin, a Wall Street Journal bestselling author, former Army Ranger, Vanderbilt professor, and co-author with James Patterson of 'Disrupt Everything and Win.' Patrick shares his incredible life journey from growing up on the south side of Chicago to leading paratroopers in the Army and building successful businesses. He provides valuable insights on resilience, the power of disruption, and how leaders can navigate the accelerating pace of technological change. The conversation also delves into Patrick's collaborative book with James Patterson and explores stories of individuals like Tom Diei, who used disruption to create positive change. Ideal for leaders, coaches, and those aiming to level up, this episode offers actionable advice on embracing disruption and finishing strong.

Today on The Last 10%, Dallas Burnett kicks off a new phase as he returns to Thrive Studios after a three-month hiatus. He discusses the acquisition and revitalization of a publishing company, detailing the challenges of reducing unnecessary complexity and costs, and improving customer service and company storytelling. Dallas shares insights into his personal health scare with Rocky Mountain Spotted Fever and teases the potential launch of a podcasting network in 2026. He also alludes to a new book in the works and highlights the importance of setting clear goals and values for his team and organization going into the new year.

In this episode of The Last 10%, host Dallas Burnett interviews Tony Miltenberger, an author, executive coach, veteran podcaster, and pastor. They discuss Tony's diverse experiences from military deployments to resilient family-building and his personal journey through life's challenges. The conversation highlights the importance of embracing wounds to unlock leadership potential, integrating core values into daily life, and the profound impact of vulnerability and faith. Tony underscores the power of identifying and understanding personal wounds for improved self-awareness and leadership effectiveness. The episode is a deep dive into conscious leadership, emotional intelligence, and practical wisdom for leaders striving to make a meaningful impact.

Check out Tony's new book: Wisdom in the Wound

Follow Tony on Instagram: @TWMILT

In this episode of The Last 10%, host Dallas Burnett interviews Dr. Megan Matthews Buning, a former All American SEC softball star and current clinical associate professor at Florida State University (FSU). Megan shares her journey from playing and coaching softball to becoming a certified mental performance consultant. They discuss Megan’s struggles with self-awareness, mentorship importance, and how she motivates others to handle pressure and self-doubt. Megan also touches on her unique role as a horse therapy owner, revealing her dedication to community service through her therapeutic horse, Valentino. This inspiring conversation offers valuable insights for leaders, coaches, and anyone looking to improve their mental toughness and performance.

Connect with Dr. Buning on X: https://x.com/DrBuning

Connect with Dr. Buning on LinkedIn: https://www.linkedin.com/in/megan-m-buning/

Connect with the therapy horse on Instagram! https://www.instagram.com/apalinval

Host Dallas Burnett shares updates on the podcast's achievements, including increased listenership and the expansion into new countries. Burnett announces the launch of a new performance management system, called Perform, which integrates with a coaching system for a holistic approach to performance improvement. Additionally, the podcast team has acquired a large US publishing company, leading to the creation of a podcast network. The episode features a 'best of' compilation of clips from previous episodes with guests Jason Harris, Coach Mitchell, Christopher Beth, Stacey Hanke, Marlene Chism, and Evan Mawarire. Each guest offers insights on various topics including leadership, discipline, conflict management, effective communication, and personal success stories.