In this episode of The Last 10%, host Dallas Burnett interviews Tom Freiling, chairman and CEO of the Fryling Agency, a three-time founder and longtime publishing entrepreneur whose company published Burnett’s book Lift. Freiling shares how he launched his first company around 1999–2000 after spotting the opportunity in print-on-demand technology, then built and later sold it to a public company while staying on to run it. Drawing on decades of collaborating with high-profile clients (including NBA players, U.S. Senators, and Grammy-winning artists), he explains common storytelling mistakes in writing and communication. Freiling argues that books remain the strongest tool for credibility, influence, longevity, and legacy, and Burnett shares examples of his own book’s ripple effects. If you are looking for some great advice from a seasoned entrepreneur, you don't want to miss this episode!

For more information on Freiling Agency, click here.

In this episode of The Last 10%, host Dallas Burnett interviews Dr. Kevin Power, a Vitalistic chiropractor and former professor at Sherman College of Chiropractic. Recently retired after 21 years of teaching, Dr. Power shares insights from his extensive career. He recounts his journey from Australia to the US, emphasizing the importance of intentionality in patient care and teaching. Dr. Power also discusses his unique chiropractic methods, the concept of epigenetics, and practical lifestyle advice for maintaining optimal health. Additionally, he reflects on the profound impact of training the next generation of chiropractors. Tune in for a conversation on leadership, health, and wellness, offering valuable lessons for anyone aiming to excel in their field.

In this episode of The Last 10%, host Dallas Burnett interviews Jeff Henderson, a former Chick-fil-A marketing executive turned pastor and leadership strategist. Jeff shares his unique journey from corporate success to founding thriving churches and the "FOR" organization, aimed at helping organizations grow with purpose. The conversation delves into Jeff's innovative marketing strategies, including the iconic Chick-fil-A cow campaign, and his transition from business to ministry. He emphasizes the importance of aligning one’s strengths with their purpose, fostering learning organizations, and being faithful in small things. Jeff also recounts the impact of inspirational figures like Truett Cathy and John Maxwell on his career and personal philosophy. This episode is packed with valuable insights for leaders, coaches, and business owners looking to unlock the last 10% of their potential.

Find out more about Jeff and FOR: https://jeffhenderson.com/

Follow Jeff on Instagram at: @jefferyhenderson