Let’s talk sales — but not the usual kind.

I’m not here to tell you how to get more sales. I’m here to talk about what people are actually willing to pay for online.

Too often, entrepreneurs overload their offers with extra features and services no one asked for. More isn’t always better — especially in 2025.

People aren’t looking for more information. They’re looking for transformation.

Strip away the fluff. Focus on clear results. That’s what sells now.

Important Links:

Join my free 3-day bootcamp and finally get clarity on what you're selling, who it's for, and how to shape it into something that people want to buy.

Sign up for Offer Blueprint Bootcamp today! http://jenniferallwood.com/offerblueprint

Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360

I see it time and time again—whether it's women stepping into the business world or becoming income coaches, there’s a growing trend of unnecessary complexity in the industry. It’s creating confusion for consumers, and honestly, it’s frustrating to watch.

As someone who strives to be personable and approachable, I can’t stand the business jargon, the over-the-top wording, and all the fluff that comes with it.

So today, I’m keeping it simple. I want to talk about what people really want: genuine, down-to-earth leaders who truly understand where they’re coming from and the challenges they’re facing. No hype, no confusion—just real talk.

Important Links:

Jeremy Krakowski Interview: https://youtu.be/8Ssk8cc_67o?si=bwY3VrIrky8PT0mt

ChatGPT Guide: https://jenniferallwood.com/chatgpt/

Video Version: https://youtu.be/xIu4KETsMQs

In my long career as a business coach, one mistake I’ve seen over and over again is entrepreneurs putting too much focus on building a huge audience — and not enough on crafting a great offer.

In today’s episode, I break down why your offer is everything, and how a strong offer can outperform even the largest audience. I share personal stories — including the time I launched a business to $0 in sales despite having over 100,000 followers.

If you've ever wondered why your audience isn't converting or if you're just getting started and feel like you need a big following first — this episode is for you.

Important Links:

Interview with Ava

Website in a week

Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360

Don’t forget to like, comment, and share this episode and check in every Monday and Wednesday for weekly business coaching and marketing strategy tips.