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Technology is at the very centre of our lives and has an impact on everything we do from how we spend our free time to how we look after our health, from addressing climate change to tackling a global pandemic. Therefore developing it in the right way is crucial – yet fraught with potential pitfalls.

In this podcast Shreekant Mehta, SVP Energy Sector, and Paul Williams, Principal Consultant, discuss how having the right commercialisation strategy is, arguably, the most important aspect of any technology development.

Knowing when to launch a product or service, understanding who will buy it and at what price, learning when to kill something if it’s just not working, getting to grips with what constitutes a minimum viable product – all of these things are fundamental to being successful in business.

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With a series of factors – from social media to the power of brand – shifting consumer preferences and buying habits, businesses must respond if they are to compete, stay relevant and succeed. Now, being a responsible business take centre stage of any corporate strategy whether driven by a requirement to fulfil increasingly stringent legislation to deal with greenhouse gas emissions, waste and energy efficiency or directly responding to changing consumer demands. Whatever, the driver, people want the brands they spend their money with to be trustworthy, inclusive and sustainable. Listen as Duncan Smith explores what this means and how organisations need to innovate responsibly and layer in sustainability, inclusiveness and trustworthiness.

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Taking on one of the biggest of subjects, join Caroline Potter as she explores some of the exciting technologies, practices and processes that can be applied to the sustainability challenge. Companies that are at the sharp end of our environmental and social problems will struggle to maintain their market position in the not-too-distant future and not being sustainable poses a huge risk. Focusing on packaging, plastics and microplastics, Caroline talks through not just the problems but the exciting new innovations that are helping organisations, and how science, research and new thinking can play a big role in making the world more sustainable.