Maximize your Google Business Profile to improve local SEO, generate more leads, and protect your online presence.

Show Notes Page: https://www.thehowofbusiness.com/573-marco-silva-google-business-profile/

For small local businesses, visibility online can make or break your customer acquisition efforts. In this episode, Henry Lopez is joined by Marco Silva with Oostas to break down why your Google Business Profile (GBP) may be your single most important marketing asset, and how to use it to your full advantage.

Google Business Profile is a free tool that helps your business appear on Google Search and Maps.

Marco explains the three key factors that influence visibility - relevance, distance, and prominence - and outlines how to optimize your profile for each.

From accurate hours to high-quality photos, and from managing user edits to strategically collecting reviews, every element of your profile impacts whether or not potential customers find you.

"Think of your Google Business Profile like your storefront window—it needs to be clean, fresh, and inviting if you want people to walk in." - Marco Silva

He walks listeners through the modern verification process, which now often includes submitting a video or documentation, instead of the old postcard method. Henry emphasizes that failing to claim and maintain your GBP can leave your business vulnerable and invisible.

They also dive into review strategies, how to ask for them tactfully, why the quality and quantity of reviews matters, and what role keywords play in visibility. Marco explains how reviews written by customers (not replies) help with local ranking and how to handle both positive and negative feedback publicly.

To tie it all together, Marco introduces a $99 GBP Pulse Check from Oostas, a trusted partner of The How of Business. The GBP Pulse Check is an in-depth audit with personalized video feedback and actionable tips for improvement. As a bonus, Henry encourages listeners to download a free resource: “5 Ways to Supercharge Your Google Business Profile” from the show notes page.

Marco Silva is a local SEO expert and digital marketing strategist at Oostas who helps small businesses get found online.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How Zach Beutler developed the Jungle Driving School Franchise, and practical advice for business owners and franchisees.

Show Notes Page: https://www.thehowofbusiness.com/572-zach-beutler-jungle-driving-franchise/

In this inspiring episode, Henry Lopez welcomes Zach Beutler, a seasoned entrepreneur and franchising expert, to share his journey from early franchise ventures to his latest role leading the expansion of Jungle Driving School, a franchise focused on teen driver safety.

Zach shares his entrepreneurial beginnings, the highs and lows of building small businesses, and how reading The Success Principles transformed his mindset.

Together, Zack and Henry break down the keys to franchise success, including the power of tactical grit, the role of franchisor support, and how to avoid common traps like sunk cost bias.

This episode also offers a behind-the-scenes look at Jungle Driving School’s unique teaching model and the advanced tools Zach is using to empower franchisees.

For any aspiring franchisee or entrepreneur, this episode shares actional advice on the power of grit, growth, and giving back.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Niche down to scale up your small business faster.

Show Notes Page: https://www.thehowofbusiness.com/r351-niche-down-scale-up/

Focus on the essential and most profitable products or services. Don't try to be all things to all people.

In this episode of The How of Business podcast, Henry Lopez explores one of the most powerful strategies for early-stage growth: niching down. Whether you’re just launching or a year or two into your journey, trying to do too much too soon can keep your business stuck. Instead, Henry shows how narrowing your offerings, target audience, and even your service area can unlock faster growth and long-term sustainability.

Henry shares examples from real coaching clients and past guests to illustrate how focus creates operational simplicity, marketing clarity, and ultimately, a more valuable business. You’ll also learn why it’s better to “sell a few things to many” rather than “many things to few.”

From cash flow advantages to stronger brand positioning, this episode will inspire you to step back, simplify, and make your business more profitable and scalable - one smart decision at a time.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Employee to Business Owner - what to consider when overcoming the fear and uncertainty of transitioning from employee to business owner.

Show Notes Page: https://www.thehowofbusiness.com/571-employee-to-business-owner/

If you've dreamed of leaving your job to start your own business but feel stuck by fear, uncertainty, or financial security, this episode is for you.

Henry Lopez shares his personal experience and practical advice on how to successfully transition from employee to business owner. He explores both the emotional and financial challenges of walking away from a steady paycheck, the perceived safety of a job, and the mental blocks that hold many people back from starting their first small business.

Henry discusses the importance of mindset, reframing risk, and having a clear, validated business plan. He highlights transferable skills from corporate roles that can set you up for entrepreneurial success, including communication, leadership, budgeting, and project management. He also explains how a side hustle or franchise can offer a smoother path to business ownership.

The key is to focus on planning, building a financial runway, seeking mentorship, and ultimately taking the leap of faith when you're ready.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Buyer-First Sales for Business Owners with sales coach and author Carole Mahoney.

Show Notes Page: https://www.thehowofbusiness.com/570-carole-mahoney-buyer-first-sales/

Do you dread sales conversations or feel like you’re forcing your product or service onto people? Carole Mahoney, renowned sales coach and author of Buyer First, joins Henry Lopez to change the way small business owners think about selling.

Carole shares how collaborative selling can not only improve your results but also feel more authentic and aligned with your values.

You’ll hear how Carole went from hating sales to becoming one of the most respected voices in the industry - and how her rock-bottom moment led to a complete mindset shift. She explains how buyer behavior has changed, why consultative selling often misses the mark, and what business owners can do to connect more deeply with prospects.

You’ll also learn how to regulate your emotions before a big sales call and how to handle objections without pressure tactics.

Whether you’re just starting or looking to grow, Carole’s actionable advice will help you reframe sales as a collaborative and human-centered process.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Big Rocks - a prioritization and time management technique for small business owners.

Show Notes Page: https://www.thehowofbusiness.com/569-big-rocks/

If you’re always busy but still not making meaningful progress, this episode is for you. Henry Lopez introduces the “Big Rocks” method made famous by Stephen Covey, helping small business owners and entrepreneurs shift from reactive to purposeful weekly planning.

This isn’t about doing more - it’s about doing what matters most.”

“The key is not to prioritize what's on your schedule, but to schedule your priorities.” - Steven Covey

You’ll learn:

What Big Rocks really are—and how they differ from to-do lists.

How to define 2 to 5 meaningful tasks (Big Rocks) that will actually move your business forward each week.

Common mistakes to avoid (like creating Big Rocks that are too vague or too big).

How to integrate this method with time blocking for maximum impact on your small business.

Simple tools and tips to build your weekly planning habit.

Whether you’re managing a growing team or juggling solo responsibilities, this framework can help you reclaim focus and make consistent progress on what matters most.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

The two most essential responsibilities every successful small business owner must embrace: making decisions and accepting personal mistakes.

Show Notes Page: https://www.thehowofbusiness.com/r245-two-responsibilities/

While the list of responsibilities is long for any entrepreneur, these two are foundational to the success of a small business owner or entrepreneur.

On this episode of The How of Business podcast, Henry Lopez shares personal insights and experiences to help aspiring and current business owners understand why the courage to decide, and the humility to own up to missteps, are traits that separate doers from dreamers.

From the pressures of leadership to the fear of failure, Henry offers motivation and practical advice to help you stay on track even when your confidence is shaken.

If you're considering business ownership, or already on the journey, this episode will inspire you to step up with confidence and resilience.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Own the Spotlight - practical strategies small business owners can use to turn public speaking from dread to delight, emphasizing the power of storytelling and authentic communication.

Show Notes Page: https://www.thehowofbusiness.com/568-linda-ugelow-own-the-spotlight/

In this episode, Henry Lopez speaks with Linda Ugelow, author of Delight in the Limelight and an expert speaking confidence coach, about overcoming the fear of public speaking.

Linda shares her personal journey from anxiety to mastery, highlighting how past experiences, especially in childhood, often create deep-rooted fears.

She reveals practical strategies entrepreneurs can use to turn public speaking from dread to delight, emphasizing the power of storytelling and authentic communication.

Linda also introduces her proven "7 Preparation Rituals," designed to reduce anxiety and help speakers deliver impactful presentations. Tune in to learn actionable techniques to boost your speaking confidence and authentically connect with your audience.

How can small business owners overcome public speaking fears?
Small business owners can overcome speaking fears by identifying the root cause of their anxiety, using storytelling to engage authentically, and preparing effectively through visualization.

Why is storytelling important in public speaking?
Storytelling creates authentic connections, captures audience attention, and helps speakers overcome fears by shifting focus from self-consciousness to delivering valuable messages.

What are effective public speaking preparation techniques?
Effective techniques include visualization, understanding potential challenges, healing past speaking traumas, voice training, and practical rehearsal strategies.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com