In this episode, I sit down with Jessica Chase from Get Above the Fold to talk about programmatic advertising and connected TV for home service contractors. She walks me through how these ad formats work, when to start using them, and how they lift results across your other marketing channels.

We get into building a strategy around your first-party data, CRM lists, and event geofencing. Jessica shares real client numbers, including cost-per-lead results that most contractors have not seen from Google alone. She also breaks down budget ranges that make sense at different stages of business growth.

Chapters:

1. 00:04 - Scaling Marketing Spend and Testing Strategies
2. 06:00 - Introduction to Programmatic Advertising
3. 20:47 - Starting a New Marketing Strategy
4. 31:39 - Understanding Programmatic Advertising for Contractors
5. 43:16 - Understanding Customer Personas in Marketing
6. 48:03 - Understanding Customer Data for Business Growth

Guest Information

Jessica Chase is the founder of Get Above the Fold, a programmatic advertising agency. She has 20 years of marketing experience, including time at 1-800 Contacts, Rakuten, and a cash back marketing company. She helps home service contractors reach the right audience through CTV, audio, display, and native advertising.

Companies Mentioned

1. Blue Forge Marketing
2. Get Above the Fold
3. 1-800 Contacts
4. Rakuten
5. The Trade Desk
6. Service Titan
7. Hulu
8. Peacock
9. Spotify

Websites Mentioned

1. Blue Forge Marketing
2. Get Above the Fold

Take Aways

1. Start programmatic with your CRM and site retargeting data before broad prospecting.
2. Layer CTV into your marketing mix once you have at least $3,000 to $5,000 per month to test.
3. Knowing your customer data, zip code, gender, and home age, makes targeting more precise.
4. Running multiple ad formats across channels raises conversion rates on average by about 20%.
5. At higher spend levels, moving budget into programmatic can reduce cost per lead well below what Google Ads delivers on its own.

I sit down with John Jauvenaux from BB Septic in Northwest Arkansas to talk about what it really takes to build a stable, profitable home services company. We get into his early jobs, failed ventures, and how he turned a small septic outfit into a growing business by focusing on integrity, systems, and the right people instead of shortcuts.

From my side as an agency owner, I share how this lines up with the way we help contractors grow from survival into serious scale. We talk through old-school marketing like Yellow Pages and door hangers, how online listings and NAP consistency changed the game, why reviews matter so much, and how EOS, integrators, and clear processes let an owner step out of the truck without losing control.

Chapters:

1. 00:07 - Taking Ownership of Success
2. 02:07 - Transition to Digital Marketing and Business Strategies
3. 12:21 - The Importance of NAP Consistency in Digital Marketing
4. 21:34 - The Journey of Learning and Self-Discovery
5. 25:22 - Transitioning to Ownership and Leadership
6. 31:29 - Identifying and Solving Business Problems
7. 44:33 - Transitioning to Marketing Strategies
8. 52:14 - The Power of Local Marketing and Networking
9. 56:32 - Taking Action in Business: The Importance of Implementation
10. 58:55 - Navigating Success: Lessons from a Lifelong Entrepreneur
11. 01:06:38 - Building a Business: Growth, Acquisition, and Legacy

1. Blue Forge Marketing
2. BB Septic
3. Dex
4. Manta
5. Yext
6. TripAdvisor
7. Google

1. https://www.blueforgemarketing.com/
2. https://ip.com/
3. https://www.manta.com/
4. https://www.yext.com/
5. https://www.tripadvisor.com/
6. https://www.google.com/business/

John owns and leads BB Septic in Northwest Arkansas. He has worked in septic and portable sanitation for more than thirty years, growing from a two-truck outfit into a multi‑million dollar operation. John focuses on clear processes, education-based marketing, and building a team that can run the day-to-day while he works on new projects in wastewater and speaks at industry events.

I had the pleasure of sitting down with Carrie Kelsch, CEO of A Plus Garage Doors, to talk about her incredible journey from mortgage broker to running the largest garage door company in Utah. We covered everything from surviving the 2008 housing crisis to building systems and processes that took her from six employees to 96 vehicles on the road. Carrie shared her strategies for creating a strong company culture, implementing Service Titan to gain transparency across operations, and the decision to join Guild Garage Group in 2022. This conversation is packed with practical advice for any home services contractor looking to scale their business.

What stood out most to me was Carrie's focus on the blue collar worker and her Youth in the Trades program that gives teenagers exposure to careers in the trades. She also emphasized the importance of making sure your technicians take ownership of customer reviews and creating a five star experience at every job. If you're in the home services space and want to grow, this episode is a must listen.

Chapters:

1. 00:09 - The Value of Blue Collar Workers
2. 06:41 - Transition to the Garage Door Industry
3. 07:34 - Implementing Systems for Business Growth
4. 21:10 - Transitioning to Effective Marketing Strategies
5. 23:30 - The Shift to Digital Marketing
6. 37:09 - Transitioning to Guild Garage Group
7. 49:04 - Strategies for Success in Home Services

Companies Mentioned

A Plus Garage Doors

Blue Forge Marketing

Guild Garage Group

Expert Garage Doors

Goldman Sachs 10,000 Small Businesses

Service Titan

Lehman Brothers

Countrywide

Websites Mentioned

blueforgemarketing.com

Guest Information

Carrie Kelsch is the CEO and founder of A Plus Garage Doors, which she started in 2005. She grew the company from six employees doing 1.5 million in revenue to 96 vehicles on the road pushing for 50 million in annual revenue. In 2022, she joined Guild Garage Group and expanded operations into Las Vegas.