►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai

There’s a lie that’s quietly robbing you of income, impact, and influence. It’s the belief that you’re not qualified enough to teach what you know online. OR you’re not qualified to charge more than your competitors.

So you hold back… waiting to feel more impressive, more polished, more “expert.” Meanwhile, people with half your experience are making thousands and even millions simply by sharing what you’re too insecure to say out loud.

Here’s the truth: what’s obvious to you is gold to someone else. In this episode, I’ll help you crush that lie once and for all—and show you how to turn what you already know into income, even if you don’t feel ready.

Chapters
00:00 Crushing the Lie of Insecurity
01:01 The Cost of Waiting to Feel Ready
11:20 Reframing Expertise and Authority
22:05 The Real Cost of Believing You're Not Qualified
23:31 Understanding Pricing Psychology
25:39 Taking Action: Steps to Launch Your Business
29:17 Building Confidence Through Action
33:22 Raising Your Prices: Overcoming Insecurities
39:52 Valuing Your Offer: Pricing Strategies

Explore more on my website: https://www.grahamcochrane.com
Follow me on Instagram: @thegrahamcochrane

►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai

If you want to be rich don't try to start a business. What do I mean?

You see the way most people try to make money today is completely backwards — and it’s keeping them broke.

If you really want to create long-term wealth, you need to flip the script. In this episode, I’m sharing 3 game-changing secrets that make people want to give you their money — no convincing, no chasing.

Chapters
00:00 Flipping the Script on Wealth Creation
04:01 The Power of Becoming a Brand
11:22 Choosing Your Ideal Client
19:20 Obsessing Over Client Problems
24:49 Giving Generously to Build Trust

Explore more on my website: https://www.grahamcochrane.com
Follow me on Instagram: @thegrahamcochrane

►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai

You will never be able to sell—until you understand this one thing.

Most people think selling is about being persuasive, having the perfect pitch, or pushing a product. But that mindset is exactly what’s killing your sales.

In this episode, I’m breaking down what actually makes people buy—and why so many entrepreneurs keep missing it. If you’ve ever struggled to sell your offer, this might be the breakthrough you’ve been waiting for. Let’s jump in.

Chapters
00:00 Understanding the Essence of Selling
06:59 Transforming Your Mindset Towards Sales
09:02 The Five Secrets to Effective Selling
23:13 Understanding the Payoff in Pricing Offers
27:24 Anchoring Value: Comparing Alternatives
29:47 Selling Certainty: Building Trust with Testimonials
36:12 The Power of Not Needing the Sale
41:39 Transforming Sales into Service

Explore more on my website: https://www.grahamcochrane.com
Follow me on Instagram: @thegrahamcochrane