Host Simon Hodgkins speaks with Kim Polley, Co-founder of Frontièr Advisory, a firm that helps organizations navigate some of the world's most complex markets.

Their conversation focused on reputation, trust, and the evolving challenges global businesses face when entering or operating in high-stakes environments.

00:00 - Introduction to the episode and guest Kim Polley

00:36 - What is Frontièr Advisory?

02:04 - Why Trust Matters Now

02:56 - ESG and the Trust Dividend

05:01 - AI and Reputation

08:35 - From License to Operate to License to Belong

15:35 - Crisis, Community, and Reputation

22:41 - Misunderstanding Africa

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Host Simon Hodgkins speaks with Mays Elansari, a seasoned marketing leader known for her sharp strategic mind, storytelling skills, and ability to bring brands to life across industries and regions. With experience at some of the world’s most recognized names, including McCann Erickson, BBDO, Subway, and Pinkberry, Mays has built a career around balancing creativity with commercial impact. She is also widely recognized in the industry as the “Queen of Events”.

Mays shared thoughtful insights about marketing leadership, brand building, and the importance of human connection in an increasingly digital world.

00:00 - Introduction to the episode and guest Mays Elansari

01:44 - Art and science in marketing, long and short balance

06:02 - Subway EMEA transformation, alignment, and the why

08:54 - Queen of Events, networking to insights and impact

13:41 -Judging top awards, creativity with measurable results

18:37 - Global to local, Pinkberry case and cultural nuance

27:22 - The future of engagement, the human element with AI

Listen to The Global Discussion

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• Web ► https://www.theglobaldiscussion.com⁠

• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos

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Joanne Sweeney, the author of AI Playbook, CEO of the Public Sector Marketing Institute, and Owner of the Digital Training Institute, joins Host Simon Hodgkins on this episode of The Global Discussion.

Joanne has worked at the intersection of journalism, communications, and digital transformation for many years, constantly adapting her skills to stay ahead of change. She has carved out a unique space as a trusted authority in public sector communications. In this episode, Joanne shares her journey from her early days as a journalist to becoming a leading voice on AI, digital strategy, and government communications.

00:00 - Introduction to the episode and guest Joanne Sweeney

00:26 - 25 years in communications, staying ahead through every digital wave

02:48 - The aha moment, niching into public sector and launching a global mission

06:03 - The Apprentice lesson, why scalability and focus changed everything

10:33 - Exclusive, announcing The AI Playbook and who it is for

14:08 - Creating a language for public sector marketing and Harvard takeaways

20:15 - Lead with value, podcasts, and building trust over virality

27:09 - Inside AIj, turning a career’s knowledge into practical AI products

Listen to The Global Discussion

• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n

• Web ► https://www.theglobaldiscussion.com⁠

• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos

• Others ► LinkedIn, X, Instagram, and Facebook

Join the newsletter via the website for updates on new episodes.