Episodes

  • From Bar Gigs to High-End Events: The Renegade Musician's Guide to Success
    May 27 2024

    In this episode, Jared Judge discusses the transformative journey from low-paying bar gigs to lucrative high-end events. Jared shares insights on how to attract wealthy clients, break into the corporate and wedding markets, and position yourself as a top-tier musician. Discover the strategies behind creating a high-end brand, networking with industry professionals, and making a sustainable living from your music.

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    15 mins
  • Leadership in the Music Industry: How to Secure High-Profile Gigs and Take Charge of Your Career
    May 23 2024

    In this episode, Jared Judge dives into the essential qualities that separate successful gigging musicians from those struggling to find high-profile opportunities. Jared emphasizes the importance of leadership in your music career, sharing insights on how to take control, market yourself effectively, and ensure consistent gig bookings. Learn how to identify and solve common problems, network with industry professionals, and maintain a proactive mindset.

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    12 mins
  • Unlocking the Secrets of Consistent Networking and Modern Sales for Musicians
    May 20 2024

    In this episode, Jared Judge shares his experiences attending exclusive events, connecting with industry professionals, and discovering innovative sales techniques. From the importance of consistency in networking to the revolutionary concept of neuro-emotional persuasive questions (NePQ), Jared offers valuable insights to help musicians grow their businesses and secure more gigs. Tune in to learn how to effectively market yourself and make meaningful industry connections.

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    16 mins
  • The Power of Networking and Recommendations in the Music Industry
    Apr 3 2024

    In this episode, Jared shares his recent experiences and successes in the Denver music scene, emphasizing the importance of networking, venue tours, and the unexpected power of recommendations. He recounts a venue tour that turned into an unexpected performance opportunity, and how being tagged in social media posts by past clients has led to new gig inquiries. Jared also discusses the distinction between the music scene and the events scene in Denver, highlighting how his focus on building relationships within the events industry has led to significant growth in his music career. Furthermore, he touches on the strategic use of his website as a marketing tool to attract more gigs and offers insights into how musicians can leverage their online presence for career advancement.

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    12 mins
  • Navigating the Gig Economy: Venue Tours, Expos, and the Power of Numbers
    Apr 1 2024

    In this episode, Jared shares insights from his recent venue tours and a mini expo, emphasizing the critical role of strategic partnerships and data-driven decisions in the music business. He recounts an unexpected mix-up that led to a potential bar gig and how a small expo appearance might turn into a fashion show performance. Jared challenges the common reliance on emotions in gauging career success, advocating instead for a focus on measurable outcomes such as lead generation, conversion rates, and the financial return of various marketing efforts. He introduces listeners to the concept of tracking lead sources and sales cadences within BookLive, and offers a blueprint for musicians to optimize their booking processes and increase gig revenue. Through personal anecdotes and professional advice, Jared illustrates the importance of aligning business strategies with factual analysis, rather than feelings, to achieve sustainable success in the gigging world.

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    14 mins
  • Strategic Moves: Venue Tours, Expos, and Unexpected Gigs
    Mar 29 2024

    In this episode, Jared shares his recent adventures and successes in the gigging world, highlighting the power of venue tours and strategic partnerships. From an unexpected bar gig mix-up to a fashion show opportunity, Jared navigates the complexities of the music business with persistence and an open mind. He emphasizes the importance of embedding oneself in the events industry, leveraging partnerships with venues and event planners, and the unexpected opportunities that arise from being active in the community. Jared's stories from a venue tour gone awry to a successful expo showcase the unpredictable yet rewarding nature of the gigging musician's life. He also introduces exciting feature updates in BookLive that empower musicians to track the performance of their lead sources, offering invaluable insights into where their efforts are most profitable. Jared's enthusiasm for his craft and his strategic approach to building a sustainable music career are both inspiring and instructive for any musician looking to make their mark.

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    17 mins
  • Maximizing Gigs: New Tools for Tracking Success and Boosting Bookings
    Mar 27 2024

    In this episode, Jared is on the road to Cheyenne, Wyoming, for a gig, sharing exciting updates from the world of BookLive and Fulltime Music Academy. He introduces two groundbreaking features designed to revolutionize how gigging musicians manage and evaluate their lead sources. First, Jared discusses the lead source performance dashboard, a tool that provides unparalleled insights into which marketing efforts are truly paying off, offering clarity on the profitability of various platforms like Wedding Wire and Gig Salad. This dashboard not only tracks the number of leads and bookings from each source but also calculates the conversion rate, total revenue generated, and even the average revenue per lead, empowering musicians to make informed decisions about where to invest their marketing dollars. Next, Jared explores the new sales cadence feature, a systematic approach to following up with leads that ensures no opportunity slips through the cracks. By providing a series of templated messages and reminders for follow-ups, this feature aims to increase response rates and bookings, turning persistence into profit. Jared's enthusiasm for these updates is palpable as he explains how they can help musicians book more gigs, earn more money, and ultimately, find greater satisfaction in their careers.

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    20 mins
  • Unlocking Gigs: Venue Tours and Strategic Partnerships
    Mar 25 2024

    In this episode, Jared shares his recent experiences and successes with venue tours, highlighting the power of personal connections and live performances in securing gigs. He delves into his strategy of using the gig vault inside the BookLive platform to identify and engage with potential venue partners in the Denver area. Jared's journey includes a mix of corporate and wedding venue tours, spontaneous performances at a wedding dress shop, and the strategic use of business cards and social media to enhance visibility. He emphasizes the importance of being proactive in the music business, showcasing the effectiveness of building partnerships with venues and event planners. Jared's story is a testament to the value of showing up, playing live, and embedding oneself as a necessity in the events industry. His approach not only leads to immediate gig opportunities but also fosters long-term relationships that promise continued success.

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    12 mins