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In this fascinating episode of The GIG Podcast, host James Cronk sits down with Parker Cohn, founder of Performance Resource Management and self-described "Soil Surgeon," to explore one of the most overlooked and under-utilized assets on any golf course: the soil beneath our feet.

Parker's journey from mechanical engineer to soil biology pioneer is as compelling as the results he delivers. Drawing on his passion for water conservation and public health, Parker has developed a regenerative soil management approach that helps golf facilities achieve up to 40% less water use, 60% less fertilizer, and 90% fewer pesticides, without sacrificing playing conditions. In fact, conditions often improve.

The conversation covers the science behind biological soil health, why decades of commercial agriculture have degraded soil biomes, and how reintroducing the right microorganisms can reverse compaction, reduce runoff, and dramatically improve water efficiency. Parker also shares a powerful case study involving 22 million gallons of water saved in a single season and explains how golf facilities can build proactive relationships with their water utilities before rates skyrocket or restrictions hit.

The episode closes with Parker's vision for the future of precision agronomy, where data-driven decisions replace calendar-based habits across every area of club operations.

Whether you're a superintendent, GM, or owner, this episode will change how you look at what's growing under your turf.

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.

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In this powerful episode, host James Cronk welcomes back leadership expert Andy Stangenberg from Q Principle to tackle one of the most critical challenges facing golf clubs today: how to effectively coach and engage a multi-generational workforce.

Andy reveals why traditional "training" methods are failing and shares his proven three-tier approach to employee development: coaching, mentoring, and counseling. Through compelling real-world examples and practical strategies, he demonstrates how managers can transform difficult conversations into breakthrough moments that build trust and drive performance.

Key insights include understanding the five core motivators that drive today's employees (with family-work balance ranking #1), how to handle the 86% of veteran staff who resist feedback, and revolutionary pre-shift meeting techniques that turn mundane operations briefings into inspirational team-building sessions. Andy also shares his game-changing "phantom coaching" method and explains why the most successful managers focus on being respected rather than liked.

Whether you're a new manager struggling with difficult conversations or a seasoned leader looking to elevate your team's performance, this episode provides actionable tools to create a culture where team members of all types can thrive.

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.

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In this powerful episode of The GIG Podcast, host James Cronk welcomes back Todd Keirstead, a PGA professional, world-renowned trick shot artist, and passionate advocate for adaptive golf. Todd shares his deeply personal journey as a skin cancer survivor, detailing his experience with nine surgeries and his mission to raise awareness about sun protection in the golf industry.

The conversation reveals startling statistics: while 7% of the general public will develop skin cancer, that number jumps to 27% for golfers. Todd discusses practical prevention strategies and challenges the industry to prioritize UV protection as seriously as lightning safety. Beyond his health advocacy, Todd shares inspiring stories from his work with Paragolf Canada and wounded veterans, demonstrating how golf can transform lives for people with disabilities. From performing at military bases to helping establish national adaptive golf programs, Todd's message is clear: golf should be accessible to everyone, and protecting our health ensures we can enjoy this game for a lifetime.

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.