A lot was covered during this year’s Adobe Summit, such as:

Adobe Firefly Custom Models - Allows design teams to train models so organizations can create fresh on-brand content.

Adobe Firefly Services - Allows teams to generate, process, and assemble thousands of on-brand assets in minutes.

Adobe GenStudio - This technology enables marketing teams to accelerate the planning, creation, distribution, activation, and measurement of on-brand content.

AI Assistant - This can be used to help teams create lists and build journeys.

B2B Customer Journeys - B2B marketing teams can use this to manage their accounts to better coordinate with sales and other revenue team members.

This month on The Funnel, hear from Blue Acorn iCi’s Gary Howell on Adobe Summit’s biggest takeaways.

Listeners will learn:

-The overarching themes of Adobe Summit

-How organizations can take their learnings and turn them into action

-Sessions and keynotes that made an impact on attendees

Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/

Follow Gary Howell: https://www.linkedin.com/in/garydavidhowell/

Hear from Blue Acorn iCi experts about their most impactful moments during Adobe Summit 2024.

Many businesses are making decisions based on data that isn’t real. It is reported that around 20% of website traffic is generated by bots. This month on The Funnel, hear from Blue Acorn iCi’s Jim Gordon on how bots are impacting marketing budgets and what organizations should do to arm themselves with the most reliable data.

Listeners will learn:

-The marketing impacts of bots on advertising budgets

-How to approach detecting bots

-If there is a healthy website percentage that contains bots

Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/

Follow Jim Gordon on LinkedIn: https://www.linkedin.com/in/jimalytics/

Check out the Jimalytics blog: https://jimalytics.com/