As you may have noticed, I really like unusual routes into entrepreneurship, where someone with an unfair advantage in and around some area of the world decides to solve something dumb within it. Ravi Kurani is ground zero for that paradigm - the scion of the pool monarchy of Southern California. He will explain. He went from shop assistant to pool boy to impact investor to founder to exited founder, and is now bringing his considerable talents to the roll-up game as well as the streets of New York. He's also the host of the podcast Liquid Assets, which is excellent. So this is me shamelessly trying to steal his tricks. One of my favorite things about Ravi is his insistence on understanding the reality of markets and his commitment to the work it takes to get there. He's awesome. Please enjoy my conversation with Ravi Kurani.

Subscribe to The Fundamental Molecule here: https://www.burntislandventures.com/the-fundamental-molecule

For the full show notes, transcript, and links to mentioned content, check out the episode page here: https://podcasts.apple.com/us/podcast/the-fundamental-molecule/id1714287205

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Ravi Kurani is the President of Standard Water Corp, a company digitizing the world’s most critical asset. A mechanical engineer who started as a pool boy, he founded Sutro, a robotic water diagnostics platform, which was acquired in 2019. He is a Forbes 30 Under 30 honoree, holds three patents in water monitoring, co-authored a book on hardware development, and hosts the Liquid Assets podcast. Ravi is passionate about building products that help society and the environment.

00:00 - Ravi Kurani’s Journey From Pool Boy to Water Tech Founder

02:57 - Building Sutro and the Case for Affordable Water Sensors

05:04 - Why Storytelling Drives Startup Funding and Distribution

13:13 - Pivoting Into the Pool Industry to Validate Water Technology

15:59 - Designing Human-Centered Hardware for Pool Owners

18:12 - Scaling a Hardware Startup From Prototype to Global Shipping

22:21 - Rolling Up Pool Service Companies With AI and Field Tech Tools

28:37 - Why Wastewater Reuse Is the Next Big Water Opportunity

29:53 - Private Equity vs Venture Capital in Water Innovation

31:18 - Liquid Assets: Explaining Water to a Broader Audience

39:36 - The Most Important Lesson for Water Entrepreneurs: Know Your Customer

Links:

Burnt Island Ventures: https://www.burntislandventures.com/

Ravi Kurani: https://ravikurani.com/

Standard Water Corp: https://www.standardwater.co/

Liquid Assets: https://www.liquidassets.cc/

SM Material

Key Takeaways:

"Storytelling is key. Founders often have great tech but struggle to convey it. You need to distill your message into a compelling story."

"Live in your user's shoes. Understand their needs and behavior. That's the secret to creating a product that truly resonates.”

"In hardware, problems are inevitable. Water gets everywhere, and electronics hate water. You must anticipate and solve these issues."

"The Silver Tsunami is real. Older experts are retiring, and there's a shortage of younger replacements. We need to transfer knowledge effectively."

"The Feynman curve shows that true mastery allows for simplicity. But getting there is a knife fight."

One of the things that is most easily overlooked in water is just how big it is. And we mean Lake Michigan and the Nile and the Amazon basin and all the big things, but cash flow is just as big, if not bigger than actual flows. And all that cash needs to be managed. As you will hear, $500 billion a year flows through US utilities of all stripes alone, coming from customers, governments, NGOs and other sources into those utilities, then out to employees, service providers, utilities, chemical suppliers, consultants, all day, every day. And that half trillion dollars is handled through software that is problematic. Old, expensive, inflexible, poorly designed, especially in under-resourced utilities.

Nobody has successfully built the software to help them manage these flows as efficiently as possible. Nobody until Barrett Hansen and the team at Current arrived to build a platform to solve one of the more obvious and vital workflows in utility management, aiming squarely at those under resourced utilities. Now live with 60 customers, Current is up there with the fastest growing companies we have backed and Barrett is a very smart, very humble guy. I have a soft spot for people who went to graduate school in Cambridge - Allston actually.

Please enjoy my conversation with Barrett Hansen.

Subscribe to The Fundamental Molecule here: https://www.burntislandventures.com/the-fundamental-molecule

For the full show notes, transcript, and links to mentioned content, check out the episode page here: https://podcasts.apple.com/us/podcast/the-fundamental-molecule/id1714287205

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Barrett Hansen is the Co-Founder and CEO of Current, a cloud-native utility billing and payments platform purpose-built for small to mid-sized water utilities. An innovative problem solver with a decade of experience in tech and analytics, he combines technical strengths in data analysis, predictive modeling, and visualization with operational expertise and a strategic mindset. Previously, Barrett delivered data-driven solutions in Silicon Valley across fintech, B2B SaaS, and sales operations. He holds an MBA from Harvard Business School.

00:00 - Introduction

02:20 - Utility SaaS Opportunity in Water Industry

03:48 - Why Utility Billing Is Still Manual

06:43 - Finding Startup Ideas in Boring Industries

09:52 - How to Start a Vertical SaaS Business

13:31 - How to Get Your First Customers

17:09 - Pain vs Buying Triggers in B2B Sales

18:52 - Cold Calling Strategy That Actually Works

21:01 - How to Build a Winning SaaS MVP

25:31 - Founder Led Sales for Early Startups

27:37 - SaaS Pricing Strategy for Utilities

29:51 - Customer Onboarding and Retention Strategy

34:29 - How to Build Trust in B2B SaaS

37:04 - Expanding Into Fintech and Payments

40:34 - Using Data Analytics for Utility Insights

44:07 - Why Boring Startups Can Win Big

Links:

Burnt Island Ventures: https://www.burntislandventures.com/

Barrett Hansen: https://www.linkedin.com/in/barrett-hansen/

Current Software: https://www.currentsoftware.app/

SM Material

Key Takeaways:

"$500 billion a year goes through the US utility market, whether it's electric, gas or water. I think global will probably be about 10 times that."

"Utilities, unlike other industries, they're not competitive. If anything, they're extremely collaborative. They share information."

"We're data rich, insight poor. And so that's the role that we think we can play is to kind of help connect the dots there."

Water is one of those sectors that hides in plain sight — essential, enormous, and quietly full of complexity — and very few people have done more over the last decade to help the world take it seriously than Tom Ferguson. From shaping the earliest conversations around water risk, to building global platforms for entrepreneurs through Imagine H2O, to founding Burnt Island Ventures as the first venture firm dedicated exclusively to water, Tom has been a consistent force in defining what this industry can become. Milestones are useful moments to pause and ask first-principle questions, and for the 50th episode of The Fundamental Molecule, Steve Kloos and I decided to do something special - flip the mic. This episode covers a lot of ground — including Charlie Munger, fat tails, Culture Bees, the Burnt Island and keeping the main thing the main thing. Please enjoy our conversation with Tom Ferguson.

Subscribe to The Fundamental Molecule here: https://www.burntislandventures.com/the-fundamental-molecule

For the full show notes, transcript, and links to mentioned content, check out the episode page here: https://podcasts.apple.com/us/podcast/the-fundamental-molecule/id1714287205

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Tom Ferguson is the Founder and Managing Partner of Burnt Island Ventures. With a decade in water and startups, he previously led Imagine H2O’s global programming, where companies raised $600M+ under his tenure. Tom holds an MA from the University of Edinburgh and an MBA from Harvard Business School.

Christine Boyle is a Partner at Burnt Island Ventures. A veteran entrepreneur, she founded Valor Water Analytics and led its sale to Xylem in 2018, where she later served as VP of Digital Product Development. She is also the Chair of the Cal-Nevada American Water Works Association.

Steve Kloos is a Partner at Burnt Island Ventures. An experienced investor and leader, his background includes pivotal roles at GE Water and True North Venture Partners. He is the founding board chair of Current Water and a longtime advisor to Imagine H2O, specializing in water and climate tech.

00:00 - Water Tech and Entrepreneurship Trends

01:40 - Keep the Main Thing the Main Thing

03:43 - Spot the Series B Funding Gap

06:31 - Scale from Seed to Growth Investing

09:19 - Win in Water with Better Storytelling

13:44 - Use Acting Skills for Founder Leadership

16:43 - Build a Fat Tailed Water VC Portfolio

21:05 - Use Munger Mental Models to Invest Smarter

25:43 - Build Culture Beats that Drive Behavior

26:53 - Hire for Learning Speed

33:03 - Choose a Memorable Fund Name

36:22 - Build a Water Specialist Mega Fund

40:29 - Pick the Right Water Startup Problem

Links:

Burnt Island Ventures: https://www.burntislandventures.com/

Tom Ferguson: https://www.linkedin.com/in/tom-ferguson-biv/

Christine Boyle: https://www.linkedin.com/in/cboyle/

Steve Kloos: https://www.linkedin.com/in/steve-kloos-4136bb3/

SM Material

Key Takeaways:

"Stories are powerful. They help us make sense of the world. They shape meaning and understanding."

"Find people who...