This week on In the Lobby with The Friday Reporter, Lisa is joined by Nat Wienecke, president of Conscience Point Consulting and longtime D.C. power player with a reputation for getting things done — and doing them the right way. From his years on Capitol Hill and in the executive branch to his leadership at a major trade association, Nat has built a career around trust, strategy, and service.

Lisa and Nat dive into how the best advocacy starts with listening, how to build relationships that last beyond any one issue, and why Washington needs more people who understand both the policy and the politics. Plus, they explore Nat’s new chapter as a firm founder and thought leader — and how he's helping others step into the spotlight with purpose.

Whether you're a policy wonk, a public affairs pro, or just curious about how Washington really works, this conversation is one you won’t want to miss.

This week on The Friday Reporter, Lisa welcomes Aaron Kwittken — founder and CEO of PRophet, a trailblazing AI-driven communications platform — for a dynamic conversation about the future of public relations, the power of predictive tech, and the importance of staying ahead of the curve in a rapidly evolving media landscape.

Aaron shares how his background as a seasoned agency leader led him to create PRophet, a tool that harnesses artificial intelligence to help communicators better predict media interest, craft smarter pitches, and measure impact more effectively. Together, they explore the implications of emerging technologies in the PR world, what it means for journalists and communicators alike, and why embracing innovation is no longer optional.

From the intersection of tech and storytelling to the practical ways AI is shaping reputation management and media strategy, this episode offers a glimpse into where the industry is headed — and how the best communicators will lead the way.

Tune in for insights on:

* The founding story behind PRophet

* How AI is revolutionizing media relations

* Why human creativity still matters — maybe more than ever

Whether you're a PR pro, media strategist, or just AI-curious, you won’t want to miss this one.

This week on The Friday Reporter, Lisa sits down with James Williams, Executive Vice President of Advocacy, Communications, and External Affairs at Arnold Ventures, for a wide-ranging conversation about how philanthropy and public policy intersect to drive meaningful reform. From criminal justice to health care and beyond, James shares how Arnold Ventures leverages data-driven advocacy and strategic communications to create lasting change.

With deep roots in the nonprofit and policy world, James offers thoughtful insights into what makes advocacy work—and how staying focused on results can cut through the noise. Whether you’re in government, policy, or philanthropy, this episode offers a behind-the-scenes look at what it takes to turn bold ideas into real-world impact.