The Fashion Startup Podcast Por Michelle Ramsay - The Fashion Expert® arte de portada

The Fashion Startup

The Fashion Startup

De: Michelle Ramsay - The Fashion Expert®
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If you're looking to start a fashion brand but don't know how then you're in the right place. The go-to podcast for aspiring fashion brand founders is hosted by expert & fashion startup mentor, Michelle Ramsay, who shares advice and knowledge from her 20 year career in the industry. Each episode dives into the real-life journeys of fashion startup founders & brings you insights from guest experts in areas vital for your brand’s success—from marketing & manufacturing to finance & sustainable production. The Fashion Startup is your ultimate resource for building a brand with impact. Tune in!Michelle Ramsay - The Fashion Expert® Arte Diseño y Artes Decorativas
Episodios
  • Ep18: Starting A Product Led Fashion Brand | Gal Golander On Building Noosh

    Ep18: Starting A Product Led Fashion Brand | Gal Golander On Building Noosh
    Mar 6 2026
    In this episode of The Fashion Startup, I’m joined by Gal Golander, founder and CEO of Noosh, to talk about what it really takes to start a fashion brand from scratch and build a product-led business in a competitive market. We cover product development, manufacturing, direct-to-consumer marketing, hiring, and the realities of growing a fashion startup.Ready to start your fashion brand? Grab my free Fashion Brand Launch Blueprint to see the proven steps to get started.Gal created Noosh after years of frustration with traditional tights. While working in the cosmetics industry during the rise of inclusive foundation ranges, she began questioning why tights hadn’t evolved in the same way. That question eventually became the starting point for a brand determined to rethink comfort, durability, fit, and shade inclusivity in a category that had barely changed in decades.Gal shares the honest story behind launching a fashion startup without prior experience in the fashion industry. We talk about the long road of product development, the realities of working with manufacturers, and why building a strong product is the foundation of a successful fashion brand.Gal also opens up about the early challenges founders rarely see online, including imposter syndrome, navigating factories as a startup, and the moment she realised she needed to take control of her own marketing strategy rather than outsourcing it too early.You’ll also hear how Noosh tested demand through direct-to-consumer marketing, how Gal scaled the business by focusing on sustainable growth, and why hiring the right people became a turning point for the brand.What you’ll learn:How Gal turned a personal frustration into a fashion startupWhy identifying a real problem is key when launching a product-led brandWhat founders should expect during product development and samplingThe reality of working with factories and why timelines take longer than expectedHow Noosh tested demand using direct-to-consumer marketingWhy founders should understand their marketing before outsourcing itThe challenges of scaling a startup once customers start buyingGal’s advice for first-time founders thinking about launching a fashion brandChapters00:00 – Introduction01:48 – Meet Gal Golander and the story behind Noosh04:32 – The idea that sparked the brand07:59 – From idea to action10:35 – Product development and manufacturing challenges16:55 – The importance of getting the product right20:55 – Early marketing mistakes and learning to run ads herself27:40 – Hiring the right team as the business grows31:30 – Marketing strategies that helped Noosh grow39:40 – Expanding the product range and future plans45:35 – Advice for first-time fashion founders48:45 – Where to find NooshLinks mentionedNoosh: getnoosh.comInstagram: @getnooshTikTok: @nooshbodyAbout NooshNoosh is a modern tights brand founded by Gal Golander. Designed for real women, the brand focuses on inclusive shade ranges, better fit, and durable materials to reimagine what tights can be in the modern wardrobe.About The Fashion StartupThe Fashion Startup is the podcast for aspiring founders who want the courage and know-how to start their own fashion brand. Hosted by Michelle Ramsay, The Fashion Expert®, a fashion designer and startup mentor with over 20 years of industry experience helping founders design, manufacture, and launch fashion brands.Founder of The Fashion Startup Academy 6 month 1:1 private mentorship program for first time founders to fast-track their fashion brand with an industry expert.Instagram: @thefashionexpertukThe Fashion Expert®Subscribe & reviewFollow The Fashion Startup on Spotify or Apple Podcasts and leave a 5 star review to help more future founders discover the show.If you’re thinking about starting a fashion brand or building a product-based business, this episode offers a realistic and insightful look at what it takes to turn an idea into a growing fashion startup.
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    46 m
  • Ep17: Fashion Design That Solves Problems

    Ep17: Fashion Design That Solves Problems
    Nov 26 2025

    Ready to start your fashion brand? Grab my free Fashion Brand Launch Blueprint to see the proven steps to get started.

    Have you ever thought, “Someone really needs to fix this” about a product, garment or accessory that just doesn’t work the way you need it to? In this episode, I’m talking about the founders who take that thought and actually do something with it. These are the innovators who create functional, problem solving fashion products that genuinely make life better for the people who use them.

    I’m sharing why the best design always begins with a problem, why frustration often sparks the most successful ideas and why you absolutely belong in the fashion industry even if you’ve never studied fashion or worked in it. I talk through real examples from inside my studio, from the triathlete who designed his own kit bag, to Tailored Athlete, to Nixi Body. Each of these founders started with a lived problem and trusted themselves enough to create the solution.

    I’m also diving into the fear that so many first time fashion founders have about entering the industry.

    Most people imagine fashion as a glossy, intimidating world, but the truth is very different. Innovation almost always comes from outsiders who understand the gap in the market better than anyone else.

    If you’ve been sitting on a practical, functional or niche idea, this episode will help you see why that idea might be more powerful than you think.

    I also talk about why niche products are often easier to sell, why speaking to a specific customer is an advantage and the question I always ask every founder. How would you feel if someone else launched your idea before you? Your answer usually tells you everything you need to know about your next step.

    If you’ve been waiting for permission to get started, this episode is your reminder that the fashion industry needs more problem solvers, more practical thinkers and more people willing to fix what isn’t working.

    Chapters

    00:00 Introduction and the question I always ask founders
    03:00 Why design is really problem solving
    07:30 Real examples from my own clients
    15:00 Why you do belong in the fashion industry
    22:00 The power of niche products
    26:00 The risk of waiting for someone else to launch your idea
    30:00 How it feels to launch a life changing product
    35:00 Final thoughts and next steps

    About The Fashion Startup
    The Fashion Startup is the go to podcast for first time founders who want the courage and know how to start their own fashion brand. Hosted by me, Michelle Ramsay, The Fashion Expert, designer and mentor to hundreds of startup founders.

    Subscribe and review
    Follow The Fashion Startup on Spotify or Apple Podcasts and leave a review to help more future founders discover the show.

    Follow
    Instagram: @thefashionexpertuk
    Website: www.thefashionexpert.com
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    17 m
  • Ep16: How To Launch A Petite Womenswear Brand

    Ep16: How To Launch A Petite Womenswear Brand
    Nov 13 2025

    Ready to start your fashion brand? Grab my free ⁠⁠Fashion Brand Launch Blueprint⁠⁠ to see the proven steps to get started.

    In this episode of The Fashion Startup, I’m joined by Barbara Chowaniec, founder of Fosho Petite, a Dublin-based womenswear brand creating timeless, perfectly proportioned pieces for women 145–155 cm tall. Barbara shares the real side of starting a fashion brand from scratch – the challenges, breakthroughs, and mindset shifts that helped her go from idea to launch in just twelve months.

    We talk about how she spotted a gap in the market for elegant petite clothing, what it’s like to transition from a full-time job to becoming your own boss, and why mentorship and self-discipline are key to a smooth journey.

    What you’ll learn:

    • How Barbara turned a frustration into a fashion business

    • Why self-discipline was the hardest part of being your own boss

    • How mentorship simplified her startup journey massively

    • What to expect from the first year of brand building

    • Why your first launch doesn’t have to be perfect

    Chapters
    00:00 – Introduction01:27 – Meet Barbara04:10 – Finding a Gap in the Market06:29 – The Lightbulb Moment09:17 – From Idea to Action11:35 – Becoming Your Own Boss13:30 – The Power of Mentorship18:35 – Building a Brand in a Year22:45 – The Launch Mindset27:38 – Barbara’s Top 3 Tips for New Founders34:09 – Where to Find Fosho Petite

    Links mentioned:
    Fosho Petite: foshopetite.com
    Instagram: @foshopetite
    TikTok: @foshopetite

    About Fosho Petite:
    Fosho Petite is a Dublin-based womenswear brand founded by Barbara Chowaniec. Designed specifically for women 145–155 cm tall, Fosho Petite creates timeless, elegant pieces that celebrate proportion, comfort, and confidence – with no compromises.

    About The Fashion Startup:
    The Fashion Startup is the go-to podcast for first-time founders who want the courage and know-how to start their own fashion brand. Hosted by Michelle Ramsay, The Fashion Expert®, designer and mentor to hundreds of startup founders.

    Subscribe & review:
    Follow The Fashion Startup on Spotify or Apple Podcasts and leave a review to help more future founders discover the show.
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    36 m
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