How do you effectively bring prospects into your sales funnel and convert them?

Many marketers lean into complex storytelling, but that can be overwhelming to prospects who you're just starting to get to know.

To better align your sales and marketing strategies, try thinking of your initial marketing as an invitation. You wouldn't want to overwhelm your guests with every little event detail. You would tell them a select few that they need to know and then let them decide whether to come or not.

Your brand's initial marketing outreach should be the same way: direct, concise and to the point, with more details to follow for those who are interested. This way of doing things helps you give potential buyers the exact amount of information they need to become your clients.

On this episode of The Evolved Sales Leader, Kate DiLeo, founder of the SaaS marketing tool Brand Trifecta, dives into the three key pieces of information that you need to communicate to clients before they'll convert.

Listen in as we discuss:

• Why business is a conversation not a transaction
• What it takes to build an effective pipeline
• How sales and marketing should not be siloed but a collaboration
• The role and differences between pitching and storytelling

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.

In a recent sales enablement study, 74% of salespeople claimed they lost a deal due to a lower-cost competitor, but only 22% of buyers said price played into their decision. That’s a big difference! But where is this difference in perspective coming from?

To understand how a buyer goes about making a decision, you, as a salesperson or leader, have to throw out your assumptions, step into your buyer’s shoes, and ask yourself or the lead the following questions:

What are the trends in their industry?

What are the pain points in their business model?

What goals do these executives have?

With these questions answered, you can better create a winning sales strategy that converts prospects into clients.

On this episode of The Evolved Sales Leader, Steve Gielda, co-founder of the sale enablement company Ignite Selling, shares how buyers think, revealing the true reasons for lost sales and the ways to turn those losses into wins.

Listen in as we discuss:

• Determining the level of influence of key decision makers
• The decision criteria that matters most to companies
• How to validate your assumptions for more accurate client understanding
• Accelerating your sales pipeline through research, training, and critical thinking

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.

When people think of success on social media, they usually think of one thing: going viral. But creating a viral post on LinkedIn isn’t an easy 1-2-3 formula. It’s a combination of creativity, information, trends, engagement, and consistency.

By focusing your efforts on learning these traits and topics, you can create your own path to going viral that will support your social media presence and ultimately your company.

On this episode of The Evolved Sales Leader, Anton Dobrzhanskiy, who co-founded the AI-powered sales SaaS company Epicbrief, takes you through his journey creating viral content on LinkedIn and what you can do to get there too.

Listen in as we discuss:

• Being intentional about what your audience wants to hear
• Capitalizing on trends early on to get ahead
• How quality engagement helps boost your post and your company’s reputation
• Using metrics and data to craft your strategy

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.