The Digital Leaders's Playbook, with the author, Paul Coby

Hello and welcome to Paul Coby, author of The Digital Leader’s Playbook – 62 Fundamental Maxims for Success for Today’s IT Executive. Paul was the first-ever Group CIO at four companies: British Airways, John Lewis Partnership, Johnson Matthey and Persimmon Homes.

It’s a brave book that has 62 Fundamental Maxims on the cover, but in practice there are six core sections on management. In fact, the central theme is about being human; why is that? If there is a model CIO who takes on board all your maxims, what’s the key to the CIO’s purchasing heart?

The Digital Leader’s Playbook – 62 Fundamental Maxims for Success for Today’s IT Executive, beautifully presented and published by LID Publishing, 160 packed pages of highly approachable maxims that apply to far more than the CIO role, and available of course from Amazon and all good bookshops.

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