The Denizen of Private Clubs

The podcaster sits in the hot seat. Private Club Radio’s Denny Corby joins the Beyond The Baselines podcast and talks everything private member clubs. If a listener gets one thing out of just one of his podcasts, it means the world to Corby, the host of the biggest podcast in club management. “Your vibe attracts your tribe,” says Corby who took over Private Club Radio several years ago. Denny Corby As personal friends, Ed Shanaphy, our host, and Denny talk movies and fashion through to club management and the two organizations, the CMAA and the NCA, which dominate the industry. We ask the question if clubs actually compete against each other. As an industry, management shares more and more each year, but perhaps clubs and members see it differently. Various factors are behind how prospective members look at possible membership at clubs and future members may have various motivations to join a social group. Clubs are rebranding themselves with an eye toward legacy and the younger generations. And in attempting to attract that younger-aged member, clubs have been relaxing the dress codes and looking for more family-friendly events. We discuss how rebranding a club can, in an odd way, be similar to rebranding our respective podcasts. Clubs usually find a niche and present themselves within that special market. Most podcasts survive within a niche. And Corby has found his crowd for sure as his podcast is the leader in the private members club arena. We have both realized that the CMAA World Conference is so grand that, for business reasons, it’s truly important to also attend the various chapters conferences to get even further inside the community of club managers, vendors and association members.