I sent a price I wasn’t even fully confident in…

and instead of negotiating…

they just said "When can we start?"

That moment completely changed how I think about pricing and why most PTs stay stuck undercharging.

Today we will break down this down and what actually made the difference?

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Why Content Influences and Pricing Mindset

[00:50] – AI Pricing and Confidence Gap

[02:27] – Subcontracting Margin Pricing

[03:39] – Renewals and Automatic Raises

[06:01] – No Risk Sponsorship Pitch

[09:14] – Free Pilot Pushback

[12:06] – Private Practice Wins

[12:59] – Content Strategy Versus Ads

[15:42] – Raw Egg Influence

[18:06] – Content Shapes Choices

[18:24] – One Star Reviews Breakdown

[19:23] – Owning the Mistake Publicly

[19:54] – Winning Back The Reviewer

[21:34] – Perfect Ratings Look Shady

[22:37] – Wendys Tasting Officer Buzz

[25:34] – Steal This Marketing Play

[29:38] – Parting Shot

What’s the highest price you’ve ever confidently charged?

And did you hesitate before sending it? 👀

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

One therapist sold more $3,600 plans in 60 days than anyone we’ve ever seen…

And it had nothing to do with experience, certifications, or treatment techniques.

So what actually made the difference?

Jimmy and I break down why some PTs consistently sell high-value care plans while others struggle to get buy-in at all.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:48] – Confidence as the Edge

[01:42] – Why Andrew Sells Packages

[03:12] – Sales and Objections Roleplay

[04:54] – Pricing vs Outcomes

[06:12] – Knee Replacement Case Study

[10:49] – A Players and Recruiting

[12:56] – Golden Handcuffs Pay Strategy

[15:00] – Aaron Judge Performance Analogy

[17:12] – Competitive Salary Rant

[18:31] – Why Transparency Saves Time

[19:19] – Why Big Clinics Hide Pay

[21:58] – Pay Transparency Laws

[22:45] – Recruiters As Negotiators

[25:18] – Backlash On Social Media

[26:56] – Insurance And Patient Expectations Driving Hires

[29:13] – Transparency Hiring Story

Patients don’t actually buy “treatment”…

they buy confidence, clarity, and results.

I am curious what do YOU think patients care about most?

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Most clinics think patients are coming to them for treatment…

but that’s actually NOT why they stay… and it’s definitely not why they pay more.

There’s something way more valuable patients are actually looking for and if you miss it, you’re leaving tens of thousands of dollars on the table per patient.

Jimmy and I break down what patients actually want and why clinics that understand this are building stronger relationships, higher lifetime value, and more sustainable growth.

If you’ve ever wondered why some patients disappear or why others stay for years this is the missing piece.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] – Biggest Cash Client Question

[01:49] – Celebrity Guests via AI

[02:19] – Chris Voss Fear Framework

[03:07] – Rory Sutherland Reframe

[03:59] – Applying to Patient Goals over the method

[05:33] – Case Study 73K Client

[10:17] – Seth Godin Build a Tribe

[12:32] – Brick and Mortar LTV Debate

[14:02] – Run Club Social Proof

[15:35] – Example: Badass Academy

[18:05] – VIP Gym Access

[19:55] – Behind The Scenes Tours that create fans

[21:36] – People Like Intensity And Identity

[22:46] – Make Clients The Star

[23:12] – Stop Chasing Trends

[23:46] – Be The Transformation Stage

[25:02] – Sell Outcomes Not Visits

[27:13] – Programs Beat Packages

[28:39] – Parting Shots

Most clinics focus on treatment…

👉 But what do YOU think patients actually want most?

Curious to hear your take 👇

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.