The Creative War Room  By  cover art

The Creative War Room

By: Töbe Pickford
  • Summary

  • Freedom from oppression, a political flashpoint, or a senseless invasion. Unfortunately, wars happen. They also happen in creative communication agencies and client meeting rooms. Whether it's internal or external, we have all been there or are right in the thick of it now. Fighting relentlessly for an idea that was formed in our heads or as a team.


    But why the battle? Is it the case of creativity vs commerce, a mismatch of vision, a narcissistic leader or just a bad briefing?


    Let’s dig into the battles that have been won and lost with creatives, business managers and clients. And like those wars that have passed, let’s look through the smouldering structures that are left behind in defeat or victory, and see if we can have a unified world where creativity can be expressed to its potential without any bloodshed. Or can it?


    "The Creative War Room" podcast will provide a platform for an open and honest conversation about the battles that happen within the corporate world of healthcare communications. The podcast will offer insights, tips, and strategies for avoiding, managing, and resolving conflicts in a constructive way. It will also showcase successful campaigns and learn from failed ones, providing a valuable resource for anyone who is passionate about creativity and its potential.


    Hosted on Acast. See acast.com/privacy for more information.

    Töbe Pickford
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Episodes
  • The Hired Guns
    Feb 27 2024
    The Creative War Room takes you inside the minds and the world of a freelancer battling it out in the Australian Pharma and Healthcare communications field.

    Hosted on Acast. See acast.com/privacy for more information.

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    1 hr and 8 mins
  • The ANZ of Health Creative
    Oct 10 2023
    Mike and Gerard are in two different countries and came into health advertising in two different ways. Hear their story of heavy goods, heavy drugs and their take on starting up a business.

    Hosted on Acast. See acast.com/privacy for more information.

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    1 hr and 4 mins
  • No Compromises with Stuart Black
    Jul 13 2023

    Stuart Black is the Group CEO of The Ward 6 and Ward 7 Group. But He's more than that.

    Stuart is a songwriter, novelist and strategist. He discusses starting out in advertising, how he choose his partners and their collaborative no-compromise approach that helped create one of the most successful health agency groups in Australia.


    Hosted on Acast. See acast.com/privacy for more information.

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    39 mins

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