Episodios

  • Podcasting Made Simple Via Riverside & Anchor
    Apr 26 2022

    Video podcasting just became easy. Finally.

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    8 m
  • Documenting the journey of audience growth
    Mar 29 2022
    For anybody who wants to go behind the scenes in my journey here.
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    3 m
  • RPG Me: How to Gamify Your Career
    Mar 23 2021
    In this episode, Dan Sanchez talks about the purpose behind the podcast.
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    5 m
  • The Creative Mess (Pivoting Again?)
    Mar 11 2021
    In this Episode, Dan Sanchez talks about the next phase of this podcast.
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    5 m
  • Top 10 Nonprofit Marketing/Fundraising Books and How to Read More
    Apr 27 2020
    Recently, I published a blog post about some of my accomplishments (and setbacks) in 2019. One of the accomplishments was the fact that I read 46 books this past year—the most I’ve ever read in a year. That equals almost a book a week, and this year, I’m aiming for 52. How did I read that many books and still retain enough information to apply to my work context? That’s some of what we’ll be covering here. What we talked about: Why nonprofit marketers should read more How to read more, faster My top 10 nonprofit marketing/fundraising books from 2019
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    21 m
  • Top Nonprofit Marketing: Fundraising Books and How to Read More
    Apr 27 2020
    Recently, I published a blog post about some of my accomplishments (and setbacks) in 2019. One of the accomplishments was the fact that I read 46 books this past year—the most I’ve ever read in a year. That equals almost a book a week, and this year, I’m aiming for 52. How did I read that many books and still retain enough information to apply to my work context? That’s some of what we’ll be covering here. What we talked about: Why nonprofit marketers should read more How to read more, faster My top 10 nonprofit marketing/fundraising books from 2019
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    21 m
  • Strategic Marketing for Nonprofit Ministries
    Apr 27 2020
    People like to use the word "strategic" to describe whatever they're doing. But what actually makes something strategic? And how does strategy inform marketing? Mark Slezinger, marketing director at the International House of Prayer in Kansas City, joined the podcast to talk about the critical, high-level questions you need to ask before considering any type of tactical, execution-level questions. What we talked about: What makes something strategic The process to becoming a strategic marketer How a strategic process results in growth Mark's advice about strategy for other marketing leaders
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    35 m
  • How to Successfully‌ Migrate ‌Your Nonprofit ‌CRM‌ ‌to‌ ‌‌Salesforce
    Apr 26 2020
    Data leads to insight, and insight leads to dollars. As a nonprofit organization, your data structure and products need to turn the information they hold into stories and those stories into valuable relationships. When selecting the right product and building a new data structure, however, you have to consider how people relate to technology and change. Matt Schmitt serves as digital technology manager at Bethany International. In this episode, he talks about how we migrated the organization's donor management software from Blackboard's Razor's Edge to Salesforce. What we talked about: Why flexibility is key to supporting complex systems Why Salesforce won Bethany's business How to get all the stakeholders on board with a new process and product Practical steps for transitioning from one CRM to another How to know if you should work with a data consultant
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    26 m