Copybites by CopyBean By cover art

Copybites by CopyBean

By: Bob Taylor
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  • Summary

  • Weekly copybites with copywriting and marketing tips for busy business owners, entrepreneurs and marketers to help you grow.
    Bob Taylor
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Episodes
  • How to attract your dream client with Caroline Buist

    How to attract your dream client with Caroline Buist
    May 1 2024

    Struggling with generic marketing & bad client fits? In this episode, I talk to VA and Copywriter, Caroline Buist, about

    • how to attract the right clients for you
    • how to write powerful (not generic) copy
    • Adjusting your employee mindset for business success


    Here are some timestamps:

    04:00 - Attracting your ideal client

    12:20 - Learning copywriting as a skill to use in your business

    14:50 - Caroline's tip to personalise generic copy

    16:40 - Bob's tip to stop writing generic copy

    18:40 - The employee mindset challenge


    Find out more about Caroline Buist:

    https://abovebeyondva.co.uk

    https://www.linkedin.com/in/caroline-buist-the-copy-queen
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    28 mins
  • Why d'ya have to be so vague?

    Why d'ya have to be so vague?
    Apr 24 2024

    Vague marketing is a snooze-fest for your readers. This CopyBite dives into the power of hyper-specific messaging. Learn how to craft marketing that gets noticed and read.
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    5 mins
  • Don’t write it! Draw your marketing instead

    Don’t write it! Draw your marketing instead
    Apr 17 2024

    Ever sat staring at a blank screen? Pen poised but no idea where to start? In this short CopyBite, I reveal an unusual technique that is particularly effective for creatives (or anyone with writer's block)
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    4 mins
Marketing Economics
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