What if you could fill your medical practice with exactly the right patients—the ones who need your specific expertise, bring you the most revenue, and achieve the best outcomes? In this eye-opening conversation with Seth Turnoff, founder of CMM, we discover how data-driven patient acquisition is revolutionizing healthcare marketing.

Seth takes us behind the curtain of his unique approach that combines demographic data (age, location, income) with psychographic insights (online behavior, app usage, purchase patterns) to target patients with laser precision. Unlike traditional marketing that casts wide nets hoping to catch anyone, CMM helps practices identify and connect with patients who truly need their services—like finding people over 50 who've recently purchased knee braces and use fitness apps to market joint replacement services.

The conversation shifts from Seth's fascinating journey (from rock drummer and music venue owner to healthcare marketing innovator) to practical insights about content creation. With over 1,210 consecutive days of LinkedIn content, Seth shares his structured approach to building an audience of ideal prospects—Monday maps showing potential patient populations, weekday educational content, and "Feral Fridays" that showcase his personality.

What makes this discussion particularly valuable is Seth's authenticity about marketing healthcare services. "Patients aren't looking for the solution," he explains. "They're looking for confidence." This perspective transforms how we think about connecting with patients, focusing on outcomes they desire rather than procedures we offer.

Whether you're a healthcare provider frustrated with marketing that doesn't deliver or a content creator looking to build a more engaged audience, this episode delivers actionable strategies for meaningful growth. Listen now to discover how data-driven marketing can transform your practice and connect you with the patients who need you most.

Personal branding has never been more important than it is today, with statistics showing it directly impacts trust, job opportunities, and conversion rates.

• 82% of people are more likely to trust companies whose leadership is active on social media
• Professionals with strong personal brands get 10x more job opportunities and can earn up to 25% more
• 76% of B2B buyers prefer engaging with salespeople who have established personal brands
• Content from personal accounts converts at 7x the rate of company page content
• Companies empowering employees to develop their own voices perform better than those using traditional marketing
• One good post can lead to direct messages, podcast invitations, job offers, speaking engagements, and investor interest
• AI tools ($10-20/month) now allow individuals to create content previously requiring expensive contractors
• LinkedIn co-founder Reid Hoffman predicts traditional 9-to-5 jobs could disappear by 2034
• Algorithms increasingly reward authentic, human content as AI-generated material proliferates
• The most supportive platform to start building your personal brand is LinkedIn

Join us at our Content Crib event in October where participants will create their own AI agents to enhance their personal brands while saving time.

In this episode of the Content Crib podcast we share our crazy travel stories, a wedding, and lots of tips and tricks. Thanks for listening!