Born from a passionate presentation sharing his joy for creative technology, our latest episode features Matteo Mosca, CEO and Founder, at Leva (Impossible) Engineering. Matteo shares how crafting meaningful moments pushes their team to explore how people process the world around them; how the brain interprets movement, light, sound and space, shaping emotion and memory. He explains how each project begins by understanding what the client wants their guests to feel, remember and carry with them long after they leave. In our discussion, Matteo defines key elements to designing kinetic environments that bring guests into an ‘awake state of wonder’, capturing their attention and fostering greater participation. He also encourages us to think of this approach as a new language that speaks to both logic and emotion.

Highlights

• Approach to designing memorable experiences - ‘Suspension of disbelief’
• Designing spaces to bring people into an ‘Awake State of Wonder’
  • Wonder is intense presence
  • Predictability kills wonder
  • Movement triggers attention
• Emotionally charged information is more memorable and builds stronger human connections
• Use technology to tell the story, speaking to both logic and emotion
• The discovery phase: strategy before technology and using movement to amplify meaning
• Best Practices shared: ‘Stop Selling, Start Storytelling’, ‘Use Edutainment to Make Learning Stick’, and ‘Shake People Awake, Intentionally’
• ‘Safe Ideas are Forgettable’ - Differentiate your brand from others
• Turning motion into emotion - see Resources to visualize

Resources

• Leva Reel 2026: Motion into Emotion
• Leva in EBC
• Aramco EBC (Visitor Center Kinetic Welcome Wall)
• Microsoft EBC (Experience Center One)
  • Kinetic Smart Board and Kinetic LED Wall

Guest Thought Leader

Matteo Mosca, CEO and Founder, Leva (Impossible) Engineering

Matteo is a founder and media engineer working at the intersection of creative technologies, design and communication, with a focus on interactive environments that foster meaningful human connections.

At Leva, Matteo leads a multidisciplinary team of engineers and creatives designing custom kinetic and immersive installations that blend mechanical movement, motion content and spatial storytelling. Their work turns physical, brand spaces into responsive, participatory environments that people can explore and connect with, not just observe.

Matteo also spearheads Leva’s strategy, developing marketing and business growth initiatives, while building the structure that allows technical experimentation to become scalable, real-world solutions. With a background in computer engineering and a strong creative drive, he brings a structured, results-oriented approach to innovation, combining technical rigor with a strong understanding of customer and market needs.

His goal is to help organizations leverage cutting-edge technology to connect with audiences, support growth and drive long-term competitiveness – with the type of experiences that break through the noise and reshape the way people interact with brands.

In our latest episode, Imogen Broomhead, Senior Director, Global Executive Experience Program, shares how she and her team built ServiceNow’s global program strategy, with a focus on Location and Investment Strategy. From defining primary pillars and KPIs with executive leadership to establishing a six-element infrastructure, Imogen outlines the consistent, data-driven methodologies behind their approach. She explains new center eligibility criteria, her partnership with Workplace Services (WPS) to create Global Playbooks for new builds, and how red/amber/green assessments give executives a clear view of Innovation Center health and upgrade needs. The result is a scalable model for building and managing a global program that showcases ServiceNow’s value to current and prospective customers.

Highlights

• Growth from 3 Centers/4 team members to 10 Centers/50 team members by December 2026
• Developing a Global Program Strategy
  • 3 Pillars (set with CMO)
    • Program: Immersive Storytelling
    • Place: World-Class Experiences
    • People: Elite Team
      • Must have: team member onboarding program - 6 months
• Location and Investment Strategy
  • Innovation Center Global Map
  • Alignment
    • Marketing does not decide innovation center locations
    • Work with Execs in Sales and Go-to-Market teams
    • Complex RACI model
    • Don’t open centers too fast
  • New Center Eligibility Criteria
    • Pipeline/TAM data in region - opps, industries, etc.
    • Success metrics - capacity targets per location
    • KPIs for Areas - High volume accounts
    • Budget, Ops Resourcing, SMEs, etc.
  • Specs Overview
    • WPS Global Playbook - templatized
    • Define ‘Apple Store’ look & feel
    • Set consistent specs for architects to work from
  • Center Upgrades / Business Case Process
    • Map capital works plans with WPS Teams
    • Red/Amber/Green assessments - clear picture for executives
    • Process to seek funding to insert centers into capital works plan
  • Retiring Centers + Supporting the Field
    • Sunsetting strategy
    • Out of Center offerings “Beyond the Briefing”
• Global Non-Negotiables
  • Program, Place and People
  • Deliver elite experiences w/storytelling & technology
  • EBC - in service of customers
• Capturing Impact
  • Quality not quantity - influence most strategic accounts
  • Host C-Suite only - Focus on closing business
• Be ‘Yes’ People, Be Creative and Customer-focused
  • AI Networking Breakfast, Wine Club, etc.

Resources

• How ServiceNow Uses Executive Briefing Centres to Grow Relationships with C-level Clients

Guest Thought Leader

Imogen Broomhead, Senior Director, Global Executive Experience Program, ServiceNow

Imogen is a dynamic technology leader and customer experience champion with over eight years at ServiceNow. She leads the vision and execution of the company’s global Innovation Centers, transforming them into strategic programs that help customers, account teams, and executives innovate faster. Recognized as a CXO empath, SaaS marketer, and technology specialist, Imogen blends strategic thinking with strong execution. Her leadership is rooted in empathy, collaboration, and delivering measurable outcomes that align executive experiences with business goals and drive meaningful transformation.

In our first episode of 2026, Spencer Waldron, CEO of Cenrox, shares a deeply personal story that led him to uncover ways of managing difficult situations with new behaviors and choices. He walks through many elements that contributed to creating his Resilience Roadmap. From understanding neuroscience and the power of our eight emotions to identifying new habits that offer self care that we need in challenging situations, Spencer offers ways to navigate these situations, i.e. driving our boat while not focusing on the river. He also reinforces the fact that resiliency is not about having it all together. It’s about moving forward anyways and making a daily impact. As he says, ‘we are capable of handling more than we think we can’.

Highlights

• Neuroscience and Emotions
  • Thousands of ‘Feelings’, only 8 ‘Emotions’ which are physical
  • 5 are negative, 2 are attachments: Love/Trust and Joy/Excitement
  • Only 1 other emotion can flip negative to positive
  • Offer ‘Surprise’ early in presentation to establish emotional attachment
  • Aristotle: Emotion + Trust = Persuasion
• Think of presenting as a gift = ‘a present’
• Resiliency from Spencer’s son’s accident
  • Buddhist book: ‘Living a Life With Heart’
    • The river: cannot control where it goes
    • The boat: control what you do
    • In each situation, ask yourself, “Is it the River or Boat?”
• The Resilience Roadmap
  • Resilience is a choice
  • Steps taken to get through - not about perfection, self care and daily impact
  • Put yourself in challenging situations
• PTSD & Psychological Safety
  • Remove from the trauma (i.e. at work: operationalize, relationships, self care)
• Comedy Improv Example
  • Challenging, humor and a form of therapy

Resources

• Resilience Keynote
• Speaking of Success Podcast

Guest Thought Leader

Spencer Waldron, CEO, Cenrox

As the founder of Cenrox, Spencer helps people show up as the best version of themselves when it matters most. He’s best known for his work in Conversational Presenting, helping leaders and teams move away from one-way slide decks and toward clearer, more engaging, audience-led conversations.

Spencer’s work isn’t just based on theory or technique. In the past year, his perspective on communication and leadership has been shaped by navigating a serious family crisis, which led him to explore what resilience really looks like under pressure.

Today, he brings those lessons into his work with organisations, combining clarity, presence, and human connection in high-stakes moments. He’s also a LinkedIn Learning instructor, a TEDx speaker, and a student of improv comedy.