The CX Cast® By cover art

The CX Cast®

By: Forrester
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  • Summary

  • Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.
    © 2019 Forrester Research, Inc. and/or its subsidiaries. All rights reserved.
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Episodes
  • 359: Systems Thinking For CX: Collaboration And Productivity

    359: Systems Thinking For CX: Collaboration And Productivity
    Jun 18 2024
    Principles of systems thinking expand our view on how to transform experiences and support the employees that deliver those experiences. Forrester VP and Principal Analyst J. P. Gownder shares his research on productivity and collaboration and how his systems thinking approach reveals implications for the customer experience.
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    26 mins
  • 358: Generative AI And Search Product Discovery

    358: Generative AI And Search Product Discovery
    Jun 11 2024
    Search can make or break your digital experience, but how much do you really know about search vendors, the choices you can make, and how search really impacts customer loyalty? Forrester Principal Analyst Emily Pfeiffer joins us to share some insights into what CX leaders should know about commerce search.
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    31 mins
  • 357: Everybody Needs A Journey Atlas

    357: Everybody Needs A Journey Atlas
    Jun 4 2024
    A journey atlas (also known as a catalog of journeys) helps companies establish and sustain a shared customer-centric language across silos. It creates a strategic, bird’s-eye view of what matters to customers to help companies prioritize, assign responsibility, collaborate, and find shared value across journeys.
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    25 mins
Management Marketing Career Success Economics
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