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Call this an encore performance with powerful, new information. Back on the show is Rhian Horgan, founder and CEO of Silvur, which she bills as retirement all in one place.

As we age suddenly most of us have to deal with complex and, to us, wholly new topics such as Social Security and Medicare, both involving devilishly complex decisions - and a helping hand extended by a credit union would be greatly appreciated by many aging Americans.

Who better to offer this help than a trusted credit union?

What Silvur provides its credit union clients is deep knowledge about the complexities of retirement plus an extensive tool kit that can be made active at a credit union rapidly, no core access required.

On its website Silvur says this about itself: “Silvur partners with financial institutions to offer Americans holistic, personalized education as they navigate retirement. With the data and insights Silvur shares you can unlock $3,000 in annual recurring revenue per member and customer today. We power deeper strategic engagement to capture the retirement wallet. Don't let today's $70 trillion retirement opportunity become a $30 trillion wealth transfer risk.”

Face facts: we are deep into a massive retirement wave among Baby Boomers (the oldest now are 78, the youngest are 60). Where many credit unions see big worries, Horgan sees a terrific opportunity for credit unions to meet genuine needs of members.

Listen up.

Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

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Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto

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Let the Greatest Hits roll on. This is the CU 2.0 Podcast Greatest Hits #7 - everything you want to know about USDA loans. That’s the US Department of Agriculture and it makes loan money available through credit unions to fund everything from farm equipment to renewable energy.

I had no idea this program existed and that credit unions are involved.

Probably you didn’t either.

Listen up to this Greatest Hit.

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Regular listeners know that a pet peeve of mine is how poorly most credit unions market.

And then I discovered Bo McDonald, founder and CEO of Your Marketing Co. where the focus is on marketing for small credit unions.

That’s right: small as in under $400 million in assets.

In most cases, McDonald’s company acts as a kind of inhouse marketing department because the institutions he serves often have few if any internal marketing staff.

McDonald knows too that great marketing can’t compensate for poor processes - and he will tell credit unions where they need to improve their technology and their business processes.

Bottomline: this is an optimistic but also realistic look at what small credit unions can do to not just survive but to prosper.

Listen up.

Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

And like this podcast on whatever service you use to stream it. That matters.

Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto