The CMO Podcast

De: vYve & Jim Stengel
  • Resumen

  • Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

    The CMO Podcast is sponsored by Deloitte and StrawberryFrog.

    © vYve
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Episodios
  • Linda Boff, David Lubars and Rishad Tobaccowala | The Advertising Hall of Fame Class of 2025 Inductees
    Apr 30 2025

    This week, we are celebrating the Class of 2025 inductees into the Advertising Hall of Fame, as Jim welcomes three of this year's honorees for a roundtable discussion. Recorded live the morning after "The Biggest Night in Advertising"—the American Advertising Federation’s annual Hall of Fame induction and celebration—the conversation highlights a few individuals each year who have made an indelible impact on the advertising and marketing industry, as well as exceptional philanthropic contributions. Since the Hall of Fame’s inception in 1948, only 296 people have been inducted.

    Joining Jim are:

    • David Lubars, the recently retired Chairman and Chief Creative Officer of BBDO. David has won an astonishing 600 Cannes Lions and is the only creative head ever to win Network of the Year at Cannes for seven consecutive years.
    • Linda Boff, the former long-standing Chief Marketing Officer of GE, who, among many other achievements, helped guide the company through its split into three separate public entities.
    • Rishad Tobaccowala, who served in a variety of roles at Publicis Groupe over a 40-year career. Rishad is impossible to put in a box—he is an innovator, a pioneer, a mentor, a teacher, and an advisor. His weekly thought letter, The Future Does Not Fit into the Containers of the Past, is read by 30,000 people.


    Tune in for a funny, warm, reflective, and poignant conversation with three people who have just experienced one of the most special evenings of their lives.

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    Learn more about the entire class of inductees:

    https://www.aaf.org/Public/Public/Events/Advertising-Hall-of-Fame/AHOF_Home.aspx

    Plus catch up of videos from the past celebrations: https://vimeo.com/showcase/7609857

    ---

    This week's episode is brought to you by

    Deloitte and StrawberryFrog.

    Learn more: https://strawberryfrog.com/jim

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    49 m
  • The Future CMO Summit featuring General Motors, JPMorgan Chase, Coach and Mondelez
    Apr 23 2025

    This week, Jim is coming to you from the serene and stunning Miraval Berkshires, nestled in Western Massachusetts, where Vayner hosted the Future CMO Summit. We welcomed twenty next-gen marketing leaders for a perfect setting that inspired a candid, energizing roundtable with some of the brightest minds in the industry today.

    Joining Jim are four standout leaders who participated in the Summit:

    • Melissa Madaio Colleluori, Global Head of Social & Influencer Marketing at General Motors
    • Danielle Wallis, Chief Marketing Officer of Connected Commerce and Head of Card Customer Marketing at JPMorgan Chase
    • Katie Berry, Director of Global Brand Marketing at Coach
    • Steven Saenen, Vice President of Marketing at Mondelēz International

    From financial services to fashion, from autos to snacks, these leaders bring bold perspectives, creative strategies, and a shared passion for connecting with customers in meaningful ways.

    So grab a coffee—or a glass of wine—and settle in. You’re about to hear an honest, inspiring conversation straight from the heart of the Berkshires.

    ---

    This week's episode is brought to you by StrawberryFrog and Deloitte.

    Learn more: https://strawberryfrog.com/jim

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    45 m
  • Rachel Thornton (Adobe) | Exploring Curiosity Through Digital Experiences
    Apr 16 2025

    This week, The CMO Podcast is on a field trip, as Jim recently attended the Adobe Summit Digital Experience Conference in Las Vegas. The three-day event featured over 200 sessions, hands-on labs, sneak previews of new products, and plenty of opportunities for fun networking. So, it’s fitting that his guest is someone at the heart of the Adobe Summit: Rachel Thornton, Chief Marketing Officer of Adobe Enterprise.

    Adobe is, of course, a company renowned for its creativity, innovation, and strong employee- and customer-centric culture. Its purpose is to change the world through personalized digital experiences, with offerings that include Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express. Founded in 1982, Adobe now generates about $22 billion in annual revenue, thanks to groundbreaking innovations such as Photoshop, Acrobat, PDF, Flash, and Firefly.

    Rachel was a speaker at this year’s Summit and is a newcomer to Adobe, having joined in December 2024. However, she’s no stranger to B2B tech marketing. She began her tech career at Microsoft and went on to hold key roles at Cisco, Salesforce, Amazon Web Services, and startups before landing at Adobe.

    Tune in this week for a lively chat with a curious, history-loving Chief Marketing Officer!

    ---

    This week's episode is brought to you by Adobe, StrawberryFrog and Deloitte.

    Learn more: https://strawberryfrog.com/jim

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    48 m
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Great Podcast!

Thank you for creating this podcast! It is such a great tool to learn from and hear stories told by industry leaders! Keep it up!

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