The Business of Content with Simon Owens Podcast Por Simon Owens arte de portada

The Business of Content with Simon Owens

The Business of Content with Simon Owens

De: Simon Owens
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The show about how publishers create, distribute, and monetize their digital content.Simon Owens 2025 Política y Gobierno
Episodios
  • This former Amazon executive generates over $200,000 from a newsletter he sends just once a week
    Sep 24 2025

    My newsletter: https://simonowens.substack.com/

    If you ask Dave Anderson what he does for a living, he’ll probably tell you he’s retired, but that’s not entirely true. While he did leave his last full-time job at Amazon back in 2020, he still writes a weekly newsletter on Substack about tech leadership. And even though he only works on the newsletter part time, it currently has over 2,000 paid subscribers. It turns out a lot of people want to tap into his insights gleaned from 20 years working in the tech industry, including over 10 at Amazon.

    In a recent interview, Dave discussed the newsletter’s origin story, how it found its audience, and why he doesn’t have any ambitions to scale it into a larger media company.

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    55 m
  • Why a marketing consultant bought the largest real estate trade magazine in Canada
    Sep 22 2025

    My newsletter: https://simonowens.substack.com/

    Andrew Fogliato never set out to be a marketing consultant. He was simply trying to succeed as a real estate agent and began creating local online content to promote his listings. His colleagues at RE/MAX quickly noticed that his marketing savvy gave him an edge, and soon he was training other agents across Canada. Eventually, he left RE/MAX to launch his own marketing agency, where he built a strong business helping agents run Facebook ads.

    In 2022, Andrew saw an even bigger opportunity. He purchased Real Estate Magazine, Canada’s largest industry trade publication, and immediately began expanding its online presence. In a recent interview, he discussed why he bought the magazine, his approach to monetization, and why he isn’t in a hurry to expand into the U.S. market.

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    51 m
  • How a professional sailing league built massive reach on YouTube and social media
    Sep 3 2025

    My newsletter: https://simonowens.substack.com/

    SailGP is only a little over five years old, and yet the competitive sailing league has already built out a substantial fan base all across the world. Not only are its competitions broadcast on linear TV channels, it also produces an impressive amount of content that includes YouTube videos, social media clips, and podcasts. In 2022, it hired Melissa Lawton, a longtime sports broadcast producer, to run its content operations, and she’s invested heavily in everything from live streaming to highly-produced docuseries.

    In a recent interview, Melissa explained how SailGP’s media operations fit within its larger business and walked through her team’s approach to producing both shortform and longform content.

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    51 m
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