If your apparel brand isn't growing, or worse, burning through cash...these are the mistakes you can't afford to ignore.

In this episode of Business of Apparel Podcast, Rachel breaks down the 3 most costly mistakes apparel brand founders keep making and how to fix them before they stall your growth. From trying to appeal to everyone, to overloading your product line, to designing without a financial plan, these common habits are quietly draining your profitability.

This is a must-listen for founders ready to stop guessing and start building a focused, scalable, and profitable apparel business.

Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets

Join The Board here: https://www.thebusinessofapparel.com

0:00 The 3 Costly Mistakes

01:00 Mistake #1

04:13 Join Our Masterclass!

05:24 A Niche Focus Grows Markets

07:46 Mistake #2

09:31 Join The Board!

10:51 Do Less, but Better

14:23 Mistake #3

18:25 Workshop And The Board Recap

Watch more of The Business of Apparel Podcast episodes:

Wholesale 101: https://youtu.be/lpezH1YwCyE

Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw

Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

ABOUT RACHEL:

Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.

After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.

I help founders and CEOs of performance apparel brands:

✅ Build lean, profitable product lines

✅ Streamline operations for growth

✅ Replace overwhelm with executive clarity

✅ Create garments that fit bodies in motion

Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.

Struggling to figure out how much inventory to order without overbuying, or worse, selling out too fast? In this episode of The Business of Apparel Podcast, Rachel breaks down the 3 essential forecasting strategies every apparel brand must master to grow profitably without the guesswork.

Whether you're just starting out with zero sales data or scaling past your first million, this episode gives you a clear roadmap to smarter inventory decisions, stronger cash flow, and sustainable growth.

If you've ever felt stuck between playing it safe and scaling your brand, this is the episode that will help you finally make confident, data-driven decisions.

Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets

Join The Board here: https://www.thebusinessofapparel.com

00:00 Three Forecast Types

00:20 Why Forecasting Matters

01:06 Forecasting From Historical Data

03:02 Adding Growth Targets

06:03 Stop Leaving Money on the Table

07:43 Join The Board!

09:55 Dangers of Forecasting With No Data

13:17 Pre-Sales And Community

17:25 Why You Should Join The Board

Watch more of The Business of Apparel Podcast episodes:

Wholesale 101: https://youtu.be/lpezH1YwCyE

Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw

Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

ABOUT RACHEL:

Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.

After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.

I help founders and CEOs of performance apparel brands:

✅ Build lean, profitable product lines

✅ Streamline operations for growth

✅ Replace overwhelm with executive clarity

✅ Create garments that fit bodies in motion

Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.

Factory audits are not enough. If you want to build a stronger apparel brand, protect your margins, reduce sourcing risk, and create better factory relationships, this episode is essential.

In this conversation, Rachel sits down with Anna Triponel, a leading expert in sourcing, human rights, and supply chain accountability, to unpack what really makes a factory partnership work. They break down why third-party audits and supplier profiles can create a false sense of security, what brands should be doing instead, and how smarter sourcing decisions can improve quality, resilience, transparency, and long-term business growth.

Anna explains why the future of sourcing is moving away from top-down compliance and toward real partnership, where brands work alongside suppliers instead of policing them from a distance. She also shares why poor purchasing practices, last-minute changes, race-to-the-bottom pricing, and weak internal leadership can quietly create major human rights and operational risks across the supply chain.

Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets

Join The Board here: https://www.thebusinessofapparel.com

00:00 Let's Talk About Factory Relationships and Sourcing

00:22 Meet Anna Triponel

00:53 Why Audits Miss Issues

03:37 Partnership Over Compliance

07:12 Culture Shift Success Story

12:29 Business Case for Human Rights

16:46 Consumer Scrutiny and Lawsuits

20:12 EU Rules and Blind Spots

23:44 Three Regulation Types

33:08 Why Transparency Matters

35:53 Internal Culture and Suppliers

38:58 Climate Adaptation for Factories

39:33 Resources and Don't Forget to Subscribe!

CONNECT WITH ANNA:

Website: https://www.wearehumanlevel.com/

LinkedIn: https://www.linkedin.com/in/anna-triponel-285b3ab/

Watch more of The Business of Apparel Podcast episodes:

Wholesale 101: https://youtu.be/lpezH1YwCyE

Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw

Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

ABOUT RACHEL:

Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.

After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.

I help founders and CEOs of performance apparel brands:

✅ Build lean, profitable product lines

✅ Streamline operations for growth

✅ Replace overwhelm with executive clarity

✅ Create garments that fit bodies in motion

Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.

Most apparel founders obsess over sales numbers, but ignore the one metric that actually determines whether their brand survives.

In this episode of The Business of Apparel Podcast, Rachel breaks down the single most important metric for fashion brand profitability: margins. After reviewing the financial spreadsheets of a founder inside her community, Rachel discovered something alarming—there were no margin percentages anywhere in the business data. And this is exactly why so many apparel brands struggle to grow profitably.

Rachel explains the difference between unit margins and weighted margins, why direct-to-consumer brands should aim for at least 65% margins, and how wholesale businesses must structure pricing differently to stay profitable.

If you want to scale your apparel brand without constantly running out of cash, understanding your margins is non-negotiable.

Grab the Mini Apparel Brand Line Planning 101 Course here: https://www.thebusinessofapparel.com/education

Sign up for FREE events and masterclasses here: https://www.thebusinessofapparel.com/events

Join The Board here: https://www.thebusinessofapparel.com

00:00 Looking for Better Profitability

00:31 Why Margins Matter

01:55 Unit vs Weighted Margins

03:20 Join the Masterclass!

04:32 Free Unit Margin

07:11 DTC Margin Targets

10:03 Wholesale Margin Math

12:17 Weighted Margin Basics

13:22 Join the Board!

14:42 Tools and Forecasting

18:05 Negotiate Every Penny

Watch more of The Business of Apparel Podcast episodes:

Wholesale 101: https://youtu.be/lpezH1YwCyE

Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw

Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

ABOUT RACHEL:

Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.

After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.

I help founders and CEOs of performance apparel brands:

✅ Build lean, profitable product lines

✅ Streamline operations for growth

✅ Replace overwhelm with executive clarity

✅ Create garments that fit bodies in motion

Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.

Your Shopify backend might be costing you sales and most apparel brand owners don't realize it.

In this episode of The Business of Apparel Podcast, Rachel breaks down the exact backend systems used by professional apparel companies to stay organized, scale product lines, and eliminate inventory mistakes.

After hosting a live Shopify Backend Cheat Code Workshop, Rachel shares the most important lessons every fashion brand should implement immediately, including how to structure style numbers, product names, SKUs, descriptions, and product variants so your Shopify store runs smoothly.

If your inventory feels messy, your reports don't make sense, or you're struggling to keep track of products as your brand grows, this episode walks you through the systems that simplify everything.

Sign up for FREE events and masterclasses here: https://www.thebusinessofapparel.com/events

Join The Board here: https://www.thebusinessofapparel.com

00:00 Did You Miss the Shopify Workshop?

01:14 Top Five Backend Focus

01:45 Smart Style Numbers

05:25 Smart Product Naming

07:26 Join The Board!

08:46 SKU Structure Basics

09:43 Product Descriptions Story

11:01 Variants Data Consistency

12:53 On Demand Masterclass Offer

14:28 Upcoming Free Workshops

15:43 April Finance Masterclass

16:22 Wrap Up

Watch more of The Business of Apparel Podcast episodes:

Wholesale 101: https://youtu.be/lpezH1YwCyE

Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw

Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

ABOUT RACHEL:

Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.

After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.

I help founders and CEOs of performance apparel brands:

✅ Build lean, profitable product lines

✅ Streamline operations for growth

✅ Replace overwhelm with executive clarity

✅ Create garments that fit bodies in motion

Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.

What if your Shopify reports are lying to you?

In this episode of The Business of Apparel Podcast, Rachel explains one of the most overlooked problems in e-commerce: bad data structure. If your product naming, SKUs, and systems aren't standardized, your reports can mislead you, causing poor product decisions, wasted marketing dollars, and stalled growth.

Rachel breaks down how inaccurate reporting happens, why clean Shopify data is critical for scaling, and how to identify the products actually driving unit sales, revenue, and profit inside your apparel brand.

If you want to grow your brand strategically instead of guessing your way forward, this episode will change how you look at your backend systems forever.

Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets

Join The Board here: https://www.thebusinessofapparel.com

00:00 Data That Lies

00:31 Shopify Workshop Recap

01:38 Standardize Your Product Data

02:37 Reading Reports That Matter

04:09 Find Winners And MVPs (Minimum Viable Products)

05:01 Join The Board!

06:21 Scale Winners With UGC (User Generated Content)

07:29 Build Collections And Cut Duds

08:55 Why Clean Data Is Nonnegotiable

11:11 Get The Masterclass And Next Events

Watch episodes of The Business of Apparel Podcast:

Wholesale 101: https://youtu.be/lpezH1YwCyE

Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw

Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

ABOUT RACHEL:

Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.

After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.

I help founders and CEOs of performance apparel brands:

✅ Build lean, profitable product lines

✅ Streamline operations for growth

✅ Replace overwhelm with executive clarity

✅ Create garments that fit bodies in motion

Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.

Want to get your apparel brand into retail accounts, even if you're not viral on Instagram or TikTok? In this episode of The Business of Apparel Podcast, Rachel sits down with Taylor Artman, founder of Surf & Turf Golf, to break down how he leveraged community, credibility, and relentless sales focus to grow into 500+ retail stores, with minimal paid marketing.

Taylor shares the real story of going from pro golfer to building a course-to-coast apparel brand, starting with a private "speakeasy" style golf club that created demand for merch. You'll hear how Surf & Turf landed early elite pro shop accounts, why wholesale-first helped build long-term stability (even with cash flow challenges), and the leadership lessons that came from hiring too reactively, then rebuilding the team with the right roles and ownership. Taylor also previews Surf & Turf's 2026 initiatives, including an NIL program, PGA section sponsorships, and a private-label offering designed to help founders scale without getting crushed by sourcing mistakes.

Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets

Join The Board here: https://www.thebusinessofapparel.com

00:12 Meet Taylor Artman

01:03 From Pro Golf to Startup

01:58 Surf and Turf Origins

06:12 Sales Over Branding

08:31 Wholesale Growth Playbook

12:41 2026 Vision and NIL

16:08 Partnerships and Sourcing Lessons

17:36 Confidential Private Label

18:44 Community Over Competition

23:24 First Hire Breakthrough

30:23 Rebuilding Team the Right Way

32:16 Where to Find Surf and Turf

CONNECT WITH TAYLOR AND SURF AND TURF GOLF:

WEBSITE: https://surfandturfgolf.com/?srsltid=AfmBOoro6L-0yeo5pthxs_vqKUT7NMjS7-NuRqoPmpdsgBZqE5g6jyIx

INSTAGRAM: https://www.instagram.com/surfandturfclub/?hl=en

Watch episodes of The Business of Apparel Podcast:

Wholesale 101: https://youtu.be/lpezH1YwCyE

Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw

Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

ABOUT RACHEL:

Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.

After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.

I help founders and CEOs of performance apparel brands:

✅ Build lean, profitable product lines

✅ Streamline operations for growth

✅ Replace overwhelm with executive clarity

✅ Create garments that fit bodies in motion

Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.

Your SKU system does NOT need to be complicated...but it does need to be consistent.

If you're an apparel brand owner setting up your Shopify backend, preparing for a 3PL, or scaling beyond self-fulfillment, this episode of The Business of Apparel Podcast breaks down exactly how to structure your SKU numbers the right way from day one.

In this short, tactical episode, Rachel simplifies SKU creation for clothing brands and explains why overengineering your numbering system can hurt your reports, your inventory accuracy, and your ability to scale. Whether you're fulfilling from your home office or preparing to work with a warehouse, this episode will help you avoid messy backend data and inventory confusion as your brand grows.

Click here to get your FREE Smart SKU Generator: https://www.thebusinessofapparel.com/smart

Sign up for the FREE Shopify Workshop here: https://www.thebusinessofapparel.com/shopify-workshop

Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets

Join The Board here: https://www.thebusinessofapparel.com

00:00 SKUs Don't Need to Be Complicated

00:26 What a SKU Is & Why It Matters for Inventory

01:10 The 3 Must-Have Parts of a SKU

01:50 Do You Really Need SKUs/Barcodes If You Fulfill Yourself?

04:01 Why Warehouses/3PLs Require Scannable SKUs (Avoid Inventory Chaos)

04:59 Introducing 'The Board' Membership

06:19 Shopify Backend: Standardize SKUs to Keep Reports Clean

07:22 Free Smart SKU Generator + How to Use It

11:09 Wrap-Up: SKU vs UPC/Barcode + Next Steps

Watch The Business of Apparel Podcast:

Wholesale 101: https://youtu.be/lpezH1YwCyE

Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw

Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

ABOUT RACHEL:

Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.

After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.

I help founders and CEOs of performance apparel brands:

✅ Build lean, profitable product lines

✅ Streamline operations for growth

✅ Replace overwhelm with executive clarity

✅ Create garments that fit bodies in motion

Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.