The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice Podcast Por Nicole McCance arte de portada

The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

De: Nicole McCance
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The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.


Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom.

© 2026 The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice
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Episodios
  • The Exact Hiring Order That Helped Me Scale a Group Practice to 7-Figures
    Apr 14 2026

    Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/

    Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/vcT8uMu5PtM

    In this episode, I’m breaking down the exact hiring order that helped me scale my group practice to 7- figures without making costly mistakes. I share why your first hire should be a “mini me,” when to bring on a VA, and how to use your inquiry data to decide who to hire next so you can grow with more ease and less overwhelm.

    Make sure to bring your paper and pen because this episode is full of actionable tips!

    Here are some key points in this episode:

    [3:45] Why your first hire should be a “mini me.”

    [9:02] When to hire a VA and why it helps you grow faster.

    [13:09] How to use inquiry data to choose your next hire.

    [14:49] Why a couples therapist is often the best next clinical hire.

    [17:48] The simple hiring flow I used to scale.

    [19:16] The fear that keeps therapists from starting a group practice.

    Links From The Episode:

    Episode #88: Admin or VA: Who Should You Hire?
    https://mccancemethod.com/episode-88-admin-or-va-who-should-you-hire/

    Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

    Get $250 off Gingerdesk, book a Discovery Call and select ‘Nicole McCance’ under the question ‘How Did You Hear About Ginger Desk? https://gingerdesk.com/discovery-call/ll/

    Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

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    21 m
  • Selling a Group Therapy Practice: What Buyers Look For (And How to Prepare)
    Apr 7 2026

    Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/

    Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/rdz1Crf3ZHs

    In this episode, I sit down with Daniel King from Fireside Strategic to talk about what buyers are really looking for when it comes to purchasing a group therapy practice. As an investor in outpatient practices and someone who also represents practice owners looking to sell, Daniel brings a unique perspective on both sides of the transaction. We unpack what makes a practice attractive, what to focus on now if you want to sell in the future, and the biggest things that can increase your value along the way.

    Make sure to bring your paper and pen because this episode is full of actionable tips!

    Here are some key points in this episode:

    [04:26] Why mental health practices attract buyers.

    [06:21] What to focus on if you want to sell your therapy practice in 3 to 5 years.

    [11:20] How adding services can increase your practice's value.

    [13:41] The profit benchmarks buyers look for.

    [19:20] Why culture and retention matter to investors.

    [27:23] How compliance issues can delay a sale.

    More about Daniel:

    Daniel began his career in M&A law at a large firm and then went to the deal team of a Shark on the TV show, drafting contracts and due diligence. He saw many small companies grow so quickly their people burned out, inspiring a passion for the human side of business. He left law to train as an executive coach and built a few companies in the coaching industry, failing once, and then selling another (which served the legal industry). At Fireside, he leverages his experience with M&A and org psych to build a mental health business without burnout. Daniel studied Law at McGill University and Psychology at Columbia University (Teacher’s College). He is a world traveler and veteran of 2 extreme auto races, driving a Fiat from London to Mongolia and a rickshaw the length of India.

    Want to Connect With Daniel?

    Fireside Strategic: www.firesidestrategic.com

    LinkedIn: https://www.linkedin.com/in/danmking/

    Your Group Practice Podcast: www.yourgrouppractice.com



    Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

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    30 m
  • The Zero-Cost Marketing Strategies That Grew My Practice to 7 Figures
    Mar 31 2026

    Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

    Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/KhiTjPaohjY

    In this episode, I’m sharing the zero-cost marketing strategy that helped me grow my practice to seven figures: email marketing. I walk you through how to use email to reconnect with past clients, nurture new leads, and create content that actually converts without relying only on social media.

    Make sure to bring your paper and pen because this episode is full of actionable tips!

    Here are some key points in this episode:

    [01:38] Why email marketing beats social media

    [08:14] How to reconnect with past clients

    [13:06] How to capture leads through online booking

    [16:06] My counseling commitment pyramid

    [24:02] How to write emails that convert

    Links From The Episode:

    Episode #105: Content Marketing that Converts Clients: https://mccancemethod.com/episode-105-content-marketing-that-converts-clients/

    Book a Strategy Call → https://mccancemethod.com/strategy-call/

    Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

    Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

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    53 m
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I have learned so much from Nicole in her podcasts that I am now implementing in my own practice

So much incredible information!

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