Most dog trainers get into their own businesses fueled by a desire to help dogs, and help people.

Unfortunately that means starting a business without the knowledge or experience of what running a business actually takes.

And that leads them to working way too much, for way too little, with the wrong kinds of clients and wondering why they are so tired and stressed and have no fucking time for anything except their business.

It doesn't have to be that hard.

Learning how to build, run and scale a dog training business that has systems in place that allow it to operate like a business is vital to being able to stay in business and continue to help dogs and help people.

This podcast is for dog trainers tired of running their business like every other trainer and ready to step into building a fucking dog training empire without it taking over their entire life.

Real talk? None of those things mean shit if you aren't able to deal with your own personal demons. Your shit IS going to show up in business. Your shit IS going to show up in your personal life.

We live in a society that tells us to avoid all "bad" feelings and numb them or avoid them with food, alcohol, binge watching tv, over exercising and a gazillion other ways to run and hide from how we feel.

We don't ever get taught how to just feel our fucking feelings. And so it's hard and scary!

But it doesn't always have to be. And the more we practice it, the easier it gets. The healthier we get. And the more successful and happier we get. (Plus feeling all of our feelings includes all of the ones that make us feel GOOD and the more we feel all of them the more we feel the ones we want to feel).

Learning how to be in our shit, and work through our shit, and show up Authentic AF has knock on effects you can't possibly imagine.

This podcast is all about teaching you how.

Music credit: Awesome People by RimskyMusic

A Podcast Launch Bestie production

You probably got into your dog training business to help animals and help people, but running the business side can be really overwhelming if it’s not set up right.

There’s so much more to running a business than just finding clients. In this podcast I’ll discuss some core ideas to get you started:

1. More behavioral education and certifications aren’t what you need to grow your business.
2. Adding an online component is the only way to be sustainable and scalable without burning yourself out with more 1:1 clients.
3. Rates. We’ll be diving deep into this one.
4. Not everyone with a dog is your client! 
5. My top solutions and tips for growing your business and how I can help you

If you’re fired up and ready to take your dog training business to the next level, book a chat with me at dogbizcoach.com. I look forward to hearing from you!

Music credit: Awesome People by RimskyMusic

A Podcast Launch Bestie production

Mentioned in this episode:

DogBizCoach.com

Getting fired up to implement some of these ideas in your business? Book your spot to have a chat with me at dogbizcoach.com!

DogBizCoach.com

Time to talk about certifications. Now, I’m not anti-certification. I believe that training is very important when it comes to working with dogs and you should be very proud of them. 

However, certification, education, knowledge, and skills are not the same thing.

It’s a MYTH that putting extra letters after your name means that more people will work with you, and that you’ll make more money. Clients care that you can fix the problem they’re having with their dog.

What will bring in clients, if certifications won’t?

• Marketing
• Niche
• Program design
• Sales

Word-of-mouth is fine, but that can’t be your main form of marketing.

How much money did you spend on behavior education and keeping up with your CPUs over the last 12 months? Can you directly correlate and calculate how that helped you make more money? I'll explore these questions and more in this episode.

If you’re fired up and ready to take your dog training business to the next level, book a chat with me at dogbizcoach.com. I look forward to hearing from you!

Music credit: Awesome People by RimskyMusic

A Podcast Launch Bestie production

Mentioned in this episode:

DogBizCoach.com

Getting fired up to implement some of these ideas in your business? Book your spot to have a chat with me at dogbizcoach.com!

DogBizCoach.com