In episode #186 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Amanda Lucci – the Director of Special Projects at Women’s Health who leads the platform’s sports + athlete vertical.

As women’s sports continue to surge, major media platforms are evolving how they show up – and Women’s Health is leaning in.

With a legacy of connecting fitness, wellness, and storytelling, Women’s Health has been doubling down on in-depth coverage of women athletes – from the Olympics to pro leagues like the NWSL & WNBA – and meeting a growing demand from both audiences and advertisers.

In this episode, Amanda breaks down:

• 📈 How Women’s Health has evolved its coverage as women’s sports have scaled – like launching ‘The Huddle’, a new podcast about sports, sweat, and everything in between
• 📰 Why women’s sports storytelling is resonating more than ever with the Women’s Health audience
• 💡 Why connecting sport, health, and culture is a unique (and powerful) advantage in women’s sports media

More from GOALS

• Follow GOALS on Twitter: @goals_sports_
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• Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
• Shop: goals-sports.com/shop

In episode #185 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Jennifer Lynne Williams, the Chief Development Officer at USA Basketball.

Jennifer & the team at USA Basketball know that their impact goes far beyond willing Olympic medals – it’s about the lessons sport can teach far beyond the court.

With that in mind, USA Basketball is focused on investing in youth development, coaching education, expanding access & opportunity for girls in basketball, and intentionally building pathways for women to lead – not just play – in sports.

In this episode, Jennifer breaks down the business case for investing in women & girls, why representation & access matter, and how USA Basketball is creating opportunities at every level of the game.

More from GOALS

• Follow GOALS on Twitter: @goals_sports_
• Follow GOALS on Instagram: @goals_sports_
• Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
• Shop: goals-sports.com/shop

In episode #184 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Cameron Brink – one of the fastest-rising stars in the WNBA and one of the most marketable athletes in women’s sports today.

From building a standout brand portfolio early in her career to her latest partnership with Optimum Nutrition, Cam is redefining how athletes build and leverage their personal brands – and how brands show up in women’s sports through athlete sponsorships.

In this episode, hear from Cam – who is a proven expert brand builder and marketer – on:

• Why authentic athlete-brand alignment matters more than ever
• What makes her partnership with Optimum Nutrition so intentional & meaningful
• How women athletes are thinking like entrepreneurs in 2026
• The importance of long-term partnerships vs. one-off campaigns in women’s sports

More from GOALS

• Follow GOALS on Twitter: @goals_sports_
• Follow GOALS on Instagram: @goals_sports_
• Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
• Shop: goals-sports.com/shop