In this episode, Becky is joined by Bree Groff—workplace culture expert and author of Today Was Fun: A Book About Work (Seriously)—to explore what it looks like to market a book in a way that feels joyful, authentic, and aligned. From designing a standout book cover and interactive website to creating influencer kits and experimenting with guerrilla marketing tactics, Bree walks through the creative strategies she used to bring her book to life and have fun along the way.

During the episode, you’ll learn:

• About Bree and what inspired her to write her book, Today Was Fun.
• How Bree landed on the title of her book and what she hoped readers would take away from it.
• Why Bree did not conduct a title survey and instead went with the title she felt most connected to.
• The craft behind Bree’s book and how its uniqueness has tied into her marketing and promotional strategies.
• What Bree did to prepare for the launch of her book, and how she made her approach fun.
• About Bree’s experience creating influencer boxes/book kits, what the contents were, and the investment they required.
• More of the ways Bree incorporated fun into her book marketing and launch campaign.
• How Bree’s book marketing tactics have evolved in the first year since launch.
• About Bree’s plans for the one-year anniversary of her book and how she wants to re-energize the message.

Don’t forget to check out our show notes, which include action steps and resources.

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In this episode, Becky is joined by Jenna Nicholas—investor, entrepreneur, advisor, coach, speaker, and bestselling author of Enlightened Bottom Line—to explore how alignment and community drive powerful book marketing results. From hosting meaningful virtual and in-person launch events to building momentum through Substack, podcasting, and aligned partnerships, Jenna offers a fresh perspective on what it looks like to market a book in a way that feels both strategic and deeply authentic.

During the episode, you’ll learn:

1. About Jenna and her work in the world.
2. Some of the core ideas and inspiration behind Jenna’s new book, Enlightened Bottom Line.
3. Some of the resistance Jenna encountered when bringing the worlds of spirituality and business together, and how she navigated it.
4. The strategy behind Jenna’s book launch and how it has fueled her momentum and success.
5. What was meaningful to Jenna about the virtual and in-person launch celebrations she had for her book.
6. How Substack has been a useful platform for Jenna to spread the messages within Enlightened Bottom Line.
7. How Jenna’s podcast has helped to fuel momentum for her book.
8. The importance of alignment when it comes to forming connections in the industry, and what that says about the power of staying rooted in your core message when building a platform.
9. What has brought Jenna the most joy throughout her author journey.
10. The steps Jenna has taken to ensure she’s making space for the parts of the author journey that feel the most meaningful to her.
11. The legacy Jenna hopes to create.
12. Jenna’s plans for continuing to fuel her message over time.

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

​​In this episode, Becky sits down with Kathleen Schmidt—founder of Kathleen Schmidt Public Relations and author of Publishing Confidential on Substack—to pull back the curtain on the New York Times bestseller list. Kathleen explains why bestseller lists are more curated than many authors realize and why hitting the list is far less predictable than most people think. This candid conversation will help authors reset expectations about bestseller lists and focus on more impactful strategies that support long-term success.

During the episode, you’ll learn:

1. About Kathleen, her career, and her company, Kathleen Schmidt Public Relations.
2. The gap Kathleen saw in publishing, which inspired her to create her Substack newsletter.
3. The details of Kathleen’s Substack article that uncovers the truth about various bestseller lists—particularly the New York Times.
4. How the New York Times bestseller list is selected.
5. What surprises Kathleen the most about the issues relating to various bestseller lists.
6. Who benefits from the current bestseller system, and who is disadvantaged by it.
7. The most worthwhile goals authors can set beyond landing on a bestseller list.
8. What Kathleen would most like to change about the bestseller ecosystem.
9. Strategies Kathleen has seen used by some of the most successful authors to sustain consistent book sales over time.
10. What has worked for Kathleen in terms of building her online brand and presence.

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.