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The Best Idea Yet

The Best Idea Yet

De: Wondery
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The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.

How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet [TBOY]) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.

Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.


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Economía
Episodios
  • ⚾️ New York Yankees: Rise of the Bronx Bombers | 47
    Sep 2 2025

    In the spring of 1903, the NYC subway wasn’t yet open… the Wright Brothers hadn’t yet taken their epic flight… and the New York Yankees were not yet the Yankees. They were the Highlanders: a group of unremarkable transplants from Baltimore, their future not guaranteed. But through determination—and some old-style political maneuvering— the Highlanders clung on as the Big Apple’s third-best baseball team. Then, with a single trade, the fate of the Yanks and Major League Baseball changed forever: the Red Sox dealt Babe Ruth to New York. The Babe helped elevate the Yanks from worst to first, putting them on a path to win 27 World Series rings and becoming the winningest team in American pro sports. But along the way, a big-mouthed big spender named George Steinbrenner remade the Yankees in the free agency era… and happened to transform the way we broadcast sports in the process. Start spreading the news… here’s why the New York Yankees is the best idea yet.

    Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter

    Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    43 m
  • 🏍️ Harley-Davidson: Tattoo’d on 700,000 Biceps | 46
    Aug 26 2025

    It started with a souped-up bicycle inspired by a vaudeville show, and the need for speed. The dream – shared by four Harley brothers and one Davidson – came true, and became one of America’s most iconic companies. But their real innovation? Myth-building.

    These machines roared through death-defying races and two world wars to start an entire subculture built around the open road…and became a symbol of freedom, defiance, and American grit.

    Along the way, the bikes became machines of contradiction: beloved by outlaws and police, favored by rebels and retirees. And from the silver screen of Easy Rider to the suburban streets of weekend warriors, Harley became not just a way to ride, but a way to belong.

    And under the tattoos and leather chaps was a brand constantly reinventing itself — surviving quality scandals, foreign competitors, and a botched corporate buy-out.

    Find out how a thirsty pig in a murderdrome gave the company its nickname (HOG), why greybeard marketing can be more magical than Gandalf, and why Harley-Davidson is the best idea yet.


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    43 m
  • 🏰 Disneyland: The Fantasy that Almost Flopped | 45
    Aug 19 2025

    Who wouldn’t want to visit the happiest place on Earth? Well — at the start of the 1950s, it seemed like no one did, at least not when Walt Disney pitched the idea. Sure, Walt had revolutionized animation with Steamboat Willie. And he'd had critical successes with classics like Snow White and Bambi. But his studio was nearly bibbidi-bobbidi-bankrupt,. Even so, Walt just wouldn't Let It Go.

    Then, after Cinderella (another of Walt’s “crazy” ideas) hit the bigtime at the box office, Walt had the creative capital to strike a groundbreaking TV deal to fund his park’s construction.

    Thanks to Walt's epic vision, relentless eye for detail, and a build-it-in-no-time sprint, Disneyland rose from orange grove backwater to a live-televised opening day spectacle (90 million viewers) — and straight into one of the most chaotic debuts in history. From plumbing problems to gas leaks, this is the story of how the theme park went from Goofy idea to the lynchpin in the Disney empire — and why Disneyland is the best idea yet.

    Walt’s brilliant flywheel strategy diagram:

    https://www.businessinsider.com/1957-drawing-walt-disney-brilliant-strategy-2015-7

    Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter

    Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Más Menos
    42 m
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Jack and Nick is sooooo fun is really good. they made it out so good. just too good. This pod is the one and only. PLEASE DO UNO EPISODE

great pod 👏 👍

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