The Behaviour Business Podcast Podcast Por Richard Chataway arte de portada

The Behaviour Business Podcast

The Behaviour Business Podcast

De: Richard Chataway
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If you are in business, you are in the business of behaviour. This podcast accompanies Richard Chataway's book (published February 2020 by Harriman House), and is all about how behavioural science can help us answer the key challenges facing business today. It explains why every business, big or small, needs to better understand behaviour to succeed.

The podcast features extracts from interviews with over 20 different experts, to get the latest and best insights on the amazing work they're doing applying behavioural science around the world.

You'll get to hear from people who are experts in fields as diverse as marketing and advertising, technology, AI and data, recruitment and management, and consumer research.

It's time for businesses to shape behaviour rather than simply react to it. This podcast helps tell you how.

Buy 'The Behaviour Business' book here: https://amzn.to/37e3MwcCopyright Richard Chataway Economía
Episodios
  • The Behaviour Business Episode 18 - Branding That Means Business

    The Behaviour Business Episode 18 - Branding That Means Business
    Sep 4 2022
    In this special edition of The Behaviour Business Podcast, Richard Chataway had the pleasure of speaking to Dr Tessa Misiaszek and Dr Matt Johnson about their brand new book: ‘Branding That Means Business’. In this fascinating conversation with Tessa and Matt, they discussed how easy it is for companies to be caught woke washing in a digital age, how brand purpose isn’t worth a penny without authenticity, and they talk about whether it is it possible for a plain white t-shirt to make a personal connection with a customer, when it’s one of thousands sold by a behemoth like Amazon.

    Drs Tessa Misiaszek and Matt Johnson’s book ‘Branding That Means Business’ is released in the UK on 15th September and is available for pre-order on Amazon and at all good bookshops. https://www.amazon.co.uk/Branding-that-Means-Business-Economist/dp/1788168666/ref=sr_1_1?crid=1I0UYLW5YF4D2&keywords=Branding+that+means+business&qid=1661184160&sprefix=branding+that+means+business%2Caps%2C110&sr=8-1

    And if you haven't yet got around to buying your copy of Richard's book 'The Behaviour Business' you can buy a copy here https://amzn.to/37e3Mwc

    Don't forget to like and subscribe to The Behaviour Business Podcast to keep up to date with all the latest episodes.
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    59 m
  • The Behaviour Business Episode 17 - What to Ask with Andrea Belk Olson

    The Behaviour Business Episode 17 - What to Ask with Andrea Belk Olson
    Jul 4 2022
    In this episode of the Behaviour Business Podcast, Richard Chataway chats with Andrea Belk Olson, author of ‘What to Ask - How to Learn What Customers Need But Don’t Tell You’.

    From starting a tech start-up right out of college, to working for global behemoths and mid-size companies, Andrea has garnered a wealth of insight into different working environments, management styles and company mindsets. And while on first glance they look like they would face very different challenges, Andrea found that, in fact, big or small, start-up or long established companies all faced the same obstacle. They simply didn’t understand their customers.

    In this fascinating conversation with Richard Chataway, Andrea Belk Olsen explains how without thinking critically you will never understand what your customers want; how focusing on the things you can measure can ultimately be meaningless; and she also challenges us to think differently about chairs.

    Andrea Belk Olson’s new book ‘What To Ask - How to Learn What Customers Need But Don’t Tell You’ is available to purchase at all good bookshops or at www.andreabelkolson.com

    And if you haven't yet got around to buying your copy of Richard's book 'The Behaviour Business' you can buy a copy here https://amzn.to/37e3Mwc

    Don't forget to like and subscribe to The Behaviour Business Podcast to keep up to date with all the latest episodes.
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    39 m
  • The Behaviour Business Episode 16 - Evolutionary Ideas with Sam Tatam

    The Behaviour Business Episode 16 - Evolutionary Ideas with Sam Tatam
    May 23 2022
    In this episode of The Behaviour Business podcast, Richard Chataway speaks to Sam Tatam, Global Head of Behavioural Science at Ogilvy, and author of the newly released book 'Evolutionary Ideas'. Sam’s book, Evolutionary Ideas, is a treasure trove of fascinating stories and insights into how many of the problems we face in organisations can be solved by looking at the science – and in particular by looking to nature.

    Together they discuss how a kingfisher can create the design of a new train, how Russian dolls inspire how cosmetics are made, and how making passengers walk seven times as far to collect their luggage from the baggage carousel can make people complain less, not more.

    Sam's new book 'Evolutionary Ideas' is on sale now, you can buy your copy here: https://linktr.ee/evolutionaryideas

    And if you haven't yet got around to buying your copy of Richard's book 'The Behaviour Business' you can buy a copy here https://amzn.to/37e3Mwc

    Don't forget to like and subscribe to The Behaviour Business Podcast to keep up to date with all the latest episodes.
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    54 m
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