Get set to master the art of Black Friday and Cyber Monday pricing strategies with Luigi and Burc Tanir, the e-commerce pricing expert and CEO of Prisync.

Learn how to avoid common pitfalls most retailers fall into during the holiday season and how to strategically utilise agile pricing for success. Burc elaborates on why merchants should focus more on margins and volumes rather than just the top-line numbers.

This episode gives you a deep understanding of how to make the most out of these crucial shopping days!

Ever wondered how to utilise Black Friday and Cyber Monday to acquire new customers? Luigi and Burc uncover the secrets of this strategy, discussing the concept of loss leadership and how retailers can effectively use it, provided they have a well-thought-out plan.

Additionally, understanding the automation of pricing for a competitive edge is also explored with emphasis on product sourcing at competitive prices and leveraging automation for competitor price benchmarking.

By the end of this episode, you'll have a well-rounded understanding of pricing strategies to stand out in the market.

Join us for insightful discussions and strategies to ace your holiday season sales!

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• Calashock Commerce website

Are you prepared to revolutionise your understanding of customer service in the e-commerce realm? Natalie Barton from Gorgias brings her vast experience to the table, discussing how Gorgias streamlines customer communication and enhances customer relationships.

The platform’s impressive features and international presence simplify customer service, ensuring every crucial detail fits into a single screen, making agents the masters of first impressions.

Ever wondered how to marry efficiency and personalisation in customer service?

Get a fresh perspective on how businesses can budget for automation implementation, with the ROI calculator shedding light on the cost benefits of an automated customer service process.

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• Calashock Commerce website

Boost your online conversions and make your e-commerce store stand out from the crowd this Black Friday/Cyber Monday with insights from Dilyar Askar of Justuno, a leading conversion rate optimisation platform.

We dive deep into the world of data capture and behavioural targeting, revealing how merchants can create a unique online shopping experience that mirrors the personal touch of a brick-and-mortar store.

Our discussion takes us through the maze of maximising Q4 sales, with Dilyar offering expert tips on strategies like employing gamification techniques, running experimental offers, and creating captivating videos.

We also discuss the importance of understanding your industry's benchmark numbers and meticulously studying visitor behaviour. You won't want to miss Dilyar's insights on the role of data triggers, the power of personalisation, and the value of implementing unique incentives for customers.

We round off with a look at hidden opportunities for business improvement.

Dilyar highlights the value of data-driven personalisation in e-commerce and the benefits it offers, including increased conversions, effective data capture, and successful product upselling.

We also explore the significance of back-in-stock notifications and the impact of location, industry, and messaging type on conversion rates.

If you're an e-commerce manager or anyone looking to master the art of personalisation, this episode is a must-listen! Tune in for an informative and engaging conversation packed with valuable insights and actionable strategies.

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• Calashock Commerce website