Traditional movie marketing is polished. Predictable. Chic.

And completely broken.

In this episode of the Authority OS Podcast, we break down the Marty Supreme campaign. Not as a film launch, but as a cultural system engineered for inevitability.

From a leaked-feeling Zoom call…
to orange blimps over cities…
to streetwear drops, celebrity adjacency, and borrowed cultural equity…

This wasn’t promotion.
It was penetration.

We unpack how Timothée Chalamet effectively became the marketing agency, how the campaign weaponized ambiguity, FOMO, and distribution psychology, and why this launch puts traditional press tours, including Barbie and Oppenheimer, firmly in the old game.

Inside the episode:
- Why “traditional marketing is chic” became the enemy
- How the Zoom call functioned as a bonfire content engine
- The Break → Shift → Invite framework in action

Borrowed brand equity through fashion, music, and celebrity adjacency
Owning a color (orange) to create instant memory structures
Why seeding curiosity beats dumping answers
How short-form sparks drive audiences to the real bonfire
The difference between hype that distracts, and hype that converts

This episode isn’t just about a movie.
It’s about how modern authority is built:
Through signal, not noise
Through systems, not stunts
Through cultural participation, not interruption

If you’re a brand builder, marketer, creator, or operator trying to understand what actually works in the new game - this is a masterclass.

Because when done right, marketing doesn’t feel like marketing.
It feels like culture.

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Get deeper frameworks, breakdowns, and behind-the-scenes strategy from 1DS Collective.
https://magic.beehiiv.com/v1/3535d4b6-f93b-4e27-b886-abf4f13963a1?email={{email}}

Learn More
Discover how we build authority-first brands and creators at scale: https://www.1dscollective.com

Most creators don’t have a content problem.
They have a strategy problem.

In this episode of the 1DS Podcast, Sam Parham (Co-Founder, 1DS Collective) and Mackenzie Collins (Head of Communications, 1DS Collective) break down the 10 biggest social media mistakes they’re seeing creators, founders, and brands make right now - mistakes that quietly destroy authority, influence, and conversion, even when the views look good.

As we head into 2026, this episode is designed to help you reset your content strategy, stop chasing vanity metrics, and start building real signal in a noisy digital landscape.

In This Episode, We Cover:
- Why posting more content doesn’t mean building authority
- The danger of chasing trends instead of creating IPWhy editing is rarely the real problem
- How creators confuse visibility with influenceWhy content without a system leads to burnout
- How audience psychology actually drives engagement
- Why talking to everyone guarantees you resonate with no one
- The risks of outsourcing vision and accountabilityWhy long-form content builds trust faster than short-form alone
- How stacking proof is essential to scaling authority

This conversation pulls directly from years of real-world experience working with over 200 creators, founders, and brands across fitness, health, business, and media — and exposes the patterns that separate creators who convert from those who stall.

What You’ll Learn:
- How to move from noise to signal in your content
- Why long-form content outperforms viral clips for trust and conversionHow to design content systems that scale sustainably
- Which metrics actually matter beyond views and followers
- How to build authority that compounds over time

Who This Episode Is For:
- Founders building a personal or brand-led content engine
- Creators tired of chasing views with no leverage
- Operators who want content to drive real business outcomes
- Marketers planning a smarter 2026 strategyAnyone serious about turning attention into influence

Take the Next Step:
- Subscribe to the podcast for weekly authority-building insights
- Leave a review to help more creators and founders find the show
- Share this episode with someone stuck chasing the algorithm

Newsletter
Get deeper frameworks, breakdowns, and behind-the-scenes strategy from 1DS Collective.
https://magic.beehiiv.com/v1/3535d4b6-f93b-4e27-b886-abf4f13963a1?email={{email}}

Learn More
Discover how we build authority-first brands and creators at scale: https://www.1dscollective.com

Live shopping isn't just a content format - it's a community engine, and it's already reshaping where attention, influence, and money flow.

In Episode 2 of The Authority Shift, co-hosts Sam Parham and John Hyland from award-winning marketing agency 1DS Collective break down:

• Why 35-45% of commerce in China happens through live shopping
• Why Gen Z spends hours with live streamers - but seconds with short-form clips
• How creators like Kai Cenat, iShowSpeed, and Sam Sulek are outperforming traditional celebrities
• Why community beats polish in the next era of media
• How live streaming creates authority, proximity, and trust at scale
• The Sparkler vs Bonfire framework - and why short-form alone can't win
• Why brands are late - and creators are miles ahead
• How live streams unlock conversion without interruption
• Why AI-generated content will accelerate the demand for real, unedited, live presence

This conversation explores how live streaming:

• Builds deeper parasocial relationships
• Turns audiences into self-moderating communities
• Lowers the barrier to authority
• Creates monetization opportunities without selling out
• Becomes the natural evolution of long-form content

💡 What You'll Learn:

✓ Why live streaming is the next critical authority-building tool

✓ How to turn attention into community (not just views)

✓ Why unpolished beats overproduced in the streaming era

✓ How to position yourself ahead of brands in the live commerce wave

📌 Who This Episode Is For

Creators, founders, CMOs, agency owners, personal brands, and anyone who wants to understand where attention and commerce are actually moving.

🎧 Ready to make the shift? Subscribe Now, leave a review, and share this episode with a creator who needs to hear the truth.

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