Culture can make or break an organization. The right culture creates safety, fuels creativity, and gives people the freedom to solve problems. But outdated mindsets, organizational politics, and micromanagement can hold even the best teams back.

In this episode, host Christine Shaw talks with Tamesha Logan, MBA, CAE, Executive Director of American Mensa and Mensa Foundation, about what it takes to build a culture that drives results. Tamesha believes culture isn’t just “soft skills”—it’s a strategy. She shares how leaders can empower teams to take ownership, why boards need to make space for execution, and what it means to create psychological safety in the workplace.

They also dive into one of the most pressing issues facing associations today: how to engage younger generations and create a culture that resonates across all ages and experiences.

In this episode, you’ll learn:

• Strategies to attract and engage younger professionals.
• What a psychologically safe culture looks like — and why it matters.
• Ways to empower teams to take initiative without micromanagement.
• The right roles boards should play in shaping culture (and the roles to avoid).
• How association culture will continue to evolve over the next five years.

About our guest:

Tamesha Logan is the Executive Director of American Mensa and the Mensa Foundation, bringing more than 17 years of experience driving impact across national and global nonprofit organizations. A proven strategist and collaborator, she has led initiatives that strengthen organizational performance, align teams to mission-critical goals, and deepen stakeholder engagement. Throughout her career, Tamesha has elevated brand visibility and expanded partnerships through innovative marketing and communications, securing national media coverage and support from high-profile leaders such as Kobe Bryant, Ken Griffey Jr., and Mark Cuban. Known for fostering empowering, future-focused cultures, she continues to champion meaningful leadership, creative problem-solving, and organizational growth across the association sector.

Resources:

Recommended Reading: The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth

Explore more on how associations can engage with Generation Z.

Visit: AssociationAdviser.com

Connect with American Mensa & Tamesha Logan:

LinkedIn: @AmericanMensa & @TameshaLogan

Facebook: @AmericanMensa

Visit: https://www.us.mensa.org/

Connect with Us:

LinkedIn: @NaylorAssociationSolutions

*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

If you work for an association, you know that revenue is always top of mind. In our 2025 Association Benchmarking Survey, 61% of respondents said non-dues revenue was their top concern.

Today’s guest, Bruce Rosenthal, is a strategic adviser who has helped associations create successful corporate sponsorship and partnership programs that increase revenue and add member value. Listen in as our host Christine Shaw sits down with Bruce to outline the tools that associations need to set them up for revenue growth well into the future.

In this episode, you’ll learn:

• The real value proposition that inspires sponsors to partner with an association.
• How to position your association as a preferred partner for industry education and thought leadership.
• How to create an agency-style approach to sponsorships.
• The importance of a thorough competitive analysis when approaching sponsors.
• How associations can ensure their partnerships align with member needs.

About our guest:

Bruce Rosenthal is a strategic advisor, consultant, and educator with 20+ years of experience advancing corporate sponsorship programs for associations. He helps associations grow revenue, increase member value, and drive sustainability. Bruce is the author of Mastering Association Corporate Sponsorships and a leading voice on association-corporate relationships. He specializes in developing sponsorship program implementation plans and rethinking outdated revenue models for associations.

Resources:

Recommended Reading: Mastering Association Corporate Sponsorships: How to Create Strategic Partnerships that Add Revenue and Member Value

Explore more on boosting non-dues revenue in your association.

Visit: AssociationAdviser.com

Connect with Bruce Rosenthal:

LinkedIn: @BruceRosenthal

Visit: https://brucerosenthal.associates

Connect with Us:

LinkedIn: @NaylorAssociationSolutions

*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

Associations are all asking the same questions: How do we make AI and data work for us? How do we use it in a way that is both practical and ethical? Today’s guest, Tori Miller Liu has answers. She is the President and CEO of the Association for Intelligent Information Management and a leading voice in associations about AI ethics and data literacy.

Along with our host, Christine Shaw, Tori discusses what it takes for an association to implement emerging tech in helpful ways. Tori shares the tech skills every association will have to develop, as well as how to stay true to your membership base as AI reshapes the workforce.

In this episode, you’ll learn:

• How to use AI to enhance human-to-human connection.
• How to navigate tough conversations about AI’s workforce impact.
• The importance of a human-centric approach to emerging tech.
• How to map your association’s data ecosystem.
• Why data literacy matters now more than ever.

About our guest:

Tori Miller Liu, MBA, FASAE, CAE, CIP is the President & CEO of the Association for Intelligent Information Management, the world's leading association dedicated to the information management industry. She is an experienced association executive, technology leader, speaker, and facilitator. Previously, she served as the Chief Information Officer of the American Speech-Language-Hearing Association. A longtime contributor and volunteer in the association community, Tori is a current member of the ASAE Executive Management Advisory Council and a co-founder and past Board Member of the Association Women Technology Champions. She was named a 2020 Association Trends Young & Aspiring Professional and 2021 Association Forum Forty under 40 award recipient. Tori was honored to be named an ASAE Fellow (FASAE) in 2023.

Resources:

Recommended Reading: AI Activation Code: Challenge the Conventional, Transform Your Company, and Lead the Future

Explore more on practical uses for AI in associations.

Visit: AssociationAdviser.com

Connect with AIIM & Tori Miller Liu:

LinkedIn: @AIIM & @ToriMillerLiu

Facebook: @AIIM

Visit: AIIM.org

Connect with Us:

LinkedIn: @NaylorAssociationSolutions

*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!