In this episode of The Artist Business Plan we revisit our 2021 conversation with artist advisor, Carolyn Edlund.

She shares her tips for forging strategic alliances, attracting customers instead of chasing them, and she gives us a checklist for transforming artist websites into booming marketplaces. (Her secret – high quality photographs, price transparency, and FAQs.)

Guest: Carolyn Edlund is the founder of ArtsyShark.com, a top ten art business blog publishing artist portfolio features and articles on art marketing, sales and business topics. She is also the former Executive Director of the Arts Business Institute, a non-profit that offers creative business solutions to artists and craftspeople. Her background includes 20 years of experience running a production studio and selling her collection in the wholesale marketplace.

https://www.artsyshark.com/

For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.com

IG: @thesuperfair, @theartistbusinessplan

IG: @artsy_shark

If you want to submit a listener question you can email it to abp@thesuperfair.com.

Hosted and Executive Produced by James Miille and Alexander Mitow

Senior Producer: Parth Shah

Music in this episode by Blue Dot Sessions.

In this episode of the Artist Business Plan we sit down with Stephanie Sachs to talk about foundations for artists' success. Learn about focusing your earnings and fueling budding relationships when you tune into this lovely episode.

Guest: After graduating from art school, Stephanie Sachs hopped on a plane seeking adventure and found a home on Maui. She has made her livelihood solely from her creative endeavors since she was twenty-five and consistently sells over 100K annually.

Now she has created “Artists Make Money”- How to Sell Your Art Without Selling Out, a self-paced online course teaching artists about revenue streams, managing their business, sales, and marketing.

Stephanie Sachs has a BFA from Washington University in St. Louis and has shown in Chelsea, New York, Miami, and Palm Springs. Sachs currently shows at the Four Seasons in Wailea Maui. In 2022, she was selected for the West Coast edition of New American Paintings.

For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.com

IG: @thesuperfair, @theartistbusinessplan

IG: @artists_make_money & @sachsmaui

If you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!

Hosted and Executive Produced by James Miille and Alexander Mitow

Executive Producer/Producer : Joshua Guicherit

Written by: Joshua Guicherit, Alexander Mitow, and James Miille

Audio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Josh Kasper to talk about maximizing artist studio visits. Learn about his interviewing process and having meaningful conversations with collectors when you tune into this lovely episode.

Guest: Josh is an art advocate and Connecticut native who worked in asset management at Goldman Sachs before escaping corporate America to pursue his passion with the arts. During 2020, he spent about ten months posting different pictures of artworks on Instagram taken at the galleries in Chelsea, New York and many art fairs around the country including Art Basel and Art Miami.

After a visit to Gallery23 in New York and a conversation with a local artist, the seeds of his initiative, Art Basel and Beyond, were planted. In his interviews with artists, studio visits, and gallery and fair tours, Josh dives into the stories behind his dynamic guests from up-and-coming artists to seasoned professionals.

Art Basel and Beyond aimed to both recreate the acclaimed art fair and enable people to build relationships with artists by understanding their mission and technique.

Since recording, Art Basel and Beyond has rebranded to Studio Kasa. Learn more at www.studiokasa.art.

For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.com

IG: @thesuperfair, @theartistbusinessplan

IG: @_studiokasa_

If you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!

Hosted and Executive Produced by James Miille and Alexander Mitow

Executive Producer/Producer : Joshua Guicherit

Written by: Joshua Guicherit, Alexander Mitow, and James Miille

Audio Edited by: Christian Parry